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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Stirling Moss' Jaguar C-Type could bring $7.5M in Monaco

With little over 50 examples made and a decorated racing history, the Jaguar C-Type is one of the most sought-after models ever made by the famous British marque. Bonhams has a very special one coming up for auction – one that Sir Stiling Moss drove at Le Mans in 1952. Jaguar built chassis number XKC 011 for its works racing team in 1952. It made its debut at Silverstone at the hands of pre-war racing legend Peter Walker. Then the factory outfitted with specially elongated bodywork for Le Mans, where Moss teamed up with Walker to split driving duties. Sadly it didn't make it to the finish line thanks to an engine failure, marking the second of eight DNFs that Moss would suffer in ten campaigns at the French endurance race. Moss drove this C-Type in several more races after it was converted back to its standard bodywork. It was then raced by Ecurie Francorchamps before being sold to run in British club racing. The current owner acquired it in 1963, and has held onto it until now. XKC 011 is scheduled to highlight the upcoming Bonhams event at the Fairmont Monte Carlo during the Monaco Grand Prix Historique next May. Bonhams has not published a pre-sale estimate for how much it expects this example to sell for. However in correspondence with Autoblog, the company's auction specialist James Knight revealed: "We certainly feel the car will exceed GBP5m and has the potential to achieve much more." That base estimate works out to over $7.5 million at current exchange rates. We'll be watching to see whether the final sale price comes closer to the $3.7 million for which - according to the Sports Car Market database - Gooding sold one C-Type in 2012, or to the $13.2 million which RM Sotheby's raised for another this past August. Related Video: BONHAMS RETURNS TO MONACO WITH EX-STIRLING MOSS JAGUAR C-TYPE THE MONACO SALE 'LES GRANDES MARQUES A MONACO' 13 May 2016 Monte Carlo In 2016, Bonhams will return to Monaco to present an exclusive sale of just 40 hand-picked, exceptional motor cars. Timed to coincide with the Monaco Grand Prix Historique, the sale will take place on 13 May 2016. "Already renowned in motorsport circles for its annual Monaco Grand Prix and Monte Carlo Rally, the glittering Mediterranean Principality is now to host the Bonhams Monaco Sale," said James Knight, Bonhams Group Motoring Director. "The auction will be carefully curated, tailored to offer only the most desirable models to the market.

Jaguar XE spied flying over London

We only have a few hours to wait before Jaguar finally, and fully, unveils its oft-teased XE sedan. But the Internet is no respecter of secrets, as these very last-minute spy shots make clear.
Presumably being airlifted to its spectacular debut location near Earl's Court in London, the BMW 3-Series-fighting XE was captured mid-flight, and completely undisguised.
The images are understandably a bit blurry, but they do confirm that DNA from the current Jag lineup is transitioning nicely to the new small luxury sedan. The XE shows a stance typical of the brand, with a relatively short rear overhang, and big, boldly styled wheels. The bluff front end is reminiscent of if the XF and XJ, and, as we know from earlier teasers, will wear a "growler" logo over a black grille.