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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2017 Jaguar electric SUV to draw stylistically from C-X75

Jaguar is gearing up to launch its first all-electric model. And given the direction the industry is going – to say nothing of previous reports – it should come as little surprise that it'll be an SUV. And though details are few and far between at this point, some information is beginning to surface. According to British publication Autocar, the forthcoming electric crossover will draw its stylistic inspiration from the C-X75 concept. For those who may not recall (or haven't seen the new Bond flick), the C-X75 was Jaguar's idea for a hybrid hypercar to compete with the likes of the McLaren P1, Porsche 918 Spyder, and LaFerrari. After initial plans for a turbine powertrain were scrapped in favor of a small twin-charged four-cylinder hybrid, plans for production were ultimately shelved. But the vehicle resurfaced for a starring role in the new 007 film Spectre. If the decision to put a defunct concept in a new movie struck you as odd, reports of the electric crossover's design direction may cast it in new light. By putting the C-X75's design in the public spotlight, Jaguar Land Rover could be preparing us for the SUV's arrival. But then that could prove entirely speculative at this point. The model is set to slot in, size-wise, beneath the new F-Pace, and join a new wave of electric crossovers coming to market. The Tesla Model X will be first when it launches next year, and Audi is expected to launch its Q6 E-Tron Quattro in 2018. The Jaguar could split the difference and surface as soon as 2017. Volvo is also tipped to be preparing an electric crossover based on the XC90 to follow in 2019 as well. It may be too early to speculate on the electric powertrain that will motivate the new Jaguar, tipped to be dubbed E-Pace. However reports that parent company Tata is developing lightweight electric in-wheel hub motors could give us an idea of the direction in which Jaguar could head. Expect it to borrow its aluminum platform from the XE and F-Pace, with production potentially to be undertaken by Magna Steyr in Austria. Of course, the E-Pace won't be the company's only EV. It has several prototypes in the works, and we can expect it to roll out additional production models in the coming year.

Jaguar XE SV Project 8 is a 592-horsepower monster

Move over, F-Type, Jaguar has a new performance flagship. The Special Vehicle Operations division of Jaguar Land Rover applied its expertise to the XE sports sedan to create an absolute monster of a car. Named the XE SV Project 8, it features a 5.0-liter supercharged V8 pumping out 592 horsepower and 516 pound-feet of torque. That power goes through an eight-speed automatic and an all-wheel-drive system with an electronically controlled torque-vectoring rear differential. In practice, this will rocket the super sedan to 60 mph in a claimed 3.3 seconds on the way to a 200 mph top speed. The XE SV Project 8 is not only about raw power and speed, though. Lightweight carbon fiber bumpers, front fenders, and hood have been fitted. The fenders are significantly wider, too, which cover 265-mm wide tires up front, and Hellcat Widebody-rivaling 305-mm wide tires in the back. The added grip is supplemented by stiffer springs and retuned anti-roll bars and shocks. The front splitter and rear wing are adjustable, as is the ride height. Carbon ceramic brakes are also included with six-piston front calipers and single-piston rear calipers. All of these pieces should come together to make the XE SV Project 8 just as impressive in the corners as in a straight line. View 12 Photos The interior has undergone an overhaul, too. The standard model has seating for four, featuring front buckets with magnesium frames, and more sculpted rear seats. Carbon fiber and Alcantara can be everywhere throughout the cabin. All of the typical Jaguar comforts are still present, as well, including 4G Wi-Fi, climate control, LCD displays, and a 380-watt sound system. The dial shifter in the regular XE also gives way to an F-Type-style lever allowing for manual shifting via the lever instead of paddles if you so choose. There is an additional interior configuration for the XE SV Project 8 that won't be available in the US and Canada. Called the Track Pack, it completely removes the rear seats, and the front buckets are replaced with carbon fiber units. In place of the rear seats is a roll cage with harness points for fitting the included four-point harnesses. The pack also adds a fire extinguisher system along with a black roof and stripes. The Jaguar XE SV Project 8 will make its full public debut this week at the Goodwood Festival of Speed. Only 300 of the cars will be built, and all of them will be assembled at the Jaguar SVO facility.