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Jaguar design boss admits X-Type was a mistake

History has a way of repeating itself, especially in the auto industry. When Jaguar was owned by Ford, the British brand attempted to field a competitor for the BMW 3 Series, called the X-Type. Based on the bones of a Ford Mondeo, it aped the styling of Jaguar's flagship model, the XJ, while borrowing liberally from the Ford parts bin. That was 2001.
Now, in 2013, Jaguar is planning a new 3 Series challenger based on the platform previewed by the C-X17 Concept, while Ford is attempting to take the latest Mondeo upmarket. The moves have both brands recognizing where, why, and how the X-Type failed. "It didn't look mature or powerful or anything. It was just a car," Jaguar's current head of advanced design, Julian Thomson, told PistonHeads. Basing the X-Type on a front-drive car while giving it styling that was meant for a rear-driver lead to proportions that "were plainly wrong," Thomson told PH. Ford's European head of quality, Gunnar Herrmann, added that the X-Type was "a fake Jaguar, because every piece I touch is Ford."
For what it's worth, the X-Type's successor in the segment will sport rear-drive, with plenty of input from Ian Callum. Thomson described the new model, which would challenge the 3 Series as having, "Big wheels right to the ends of the car, low bonnet, short overhangs, very low cabins." Sounds good to us.

Jaguar Land Rover says half its models will be hybrids or all-electric by 2020

Neither Jaguar nor Land Rover has ever been mistaken for big-time green-car brands, but their parent company is trying to change that. Jaguar Land Rover looks to have as many as half of its models be of the hybrid, plug-in hybrid, or battery-electric variety by 2020, CEO Ralf Speth said at the Los Angeles Auto Show last week. Speth made the announcement while showing off the I-Pace concept compact crossover. The green-car expansion would mark a natural extension of Jaguar Land Rover's decision last year to double the headcount in its advanced-engineering department. As for the five-seat I-Pace, that model will be Jaguar Land Rover's first production electric vehicle when it starts sales in 2018. The car will have a 90-kilowatt-hour lithium-ion battery pack that will deliver a single-charge range of about 220 miles. Boasting more than 400 horsepower, the car will also be able to go from 0 to 60 miles per hour in about four seconds. What's also notable is that Jaguar says the model has been designed to be an electric vehicle from the ground up, and hasn't been converted from the platform of an existing model. Of course, Jaguar late last year said it would enter a team in the FIA Formula E electric-vehicle open-wheel racing circuit, so the British badge has made recent noise about upping its green-car quotient. As for the I-Pace, the automaker hasn't revealed pricing on the model, but it's safe to say that it will be quite high. Check out a three-minute video of Speth's presentation here. Related Video:

Jaguar names its 3 Series-fighter XE, packs it with Ingenium engines

Jaguar is committed to emerging from the fringes of the luxury car market and into the mainstream. Just take a look at where it was a couple of decades ago and where it is now: In the 1980s, it had essentially two product lines, the XJ sedan and XJ-S coupe/convertible), and now it's got the XK coupe and convertible, the XJ sedan, the XF sedan and wagon and the F-Type coupe and roadster. But it's not about to stop there.
Coventry knows that if it's going to take on the German and Japanese heavyweights, it's going to need a compact sports sedan, and it's not about to repeat the mistake that was the X-Type. To that end, it's long been rumored to be developing a rival to the likes of the BMW 3 Series and Mercedes-Benz C-Class - it just hasn't given us much to go on. But that changes right here and now.
At the Geneva Motor Show, Jaguar has confirmed the imminent arrival of its new sports sedan, and along with the teaser image above, has given us some juicy details. For one, it'll be called the XE - fitting nicely alongside its big brothers the XF and XJ in Jaguar's growing sedan lineup. For another, it'll hit markets overseas in 2015 and arrive here in the United States in 2016.