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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar working on lighter F-Type with C-X75's twin-charged engine?

Every automaker has its own agenda when it comes to concept cars. Some roll them out just to showcase where it's heading. Others create them to gauge public opinion for a potential production model. Still others only showcase a concept car to preview a model that's already well underway. Jaguar is just such a company.
In the last several years, Coventry has only produced a handful of concept cars, and each of them - the C-X16 that foreshadowed the F-Type, the C-X17 that previews the upcoming crossover and Project 7 that is now entering limited production - has led straight to the introduction of a new, commercially available model. Except for one: the C-X75.
The extreme lightweight supercar was set to succeed the XJ220 with a number of advanced technologies, but unfortunately Jaguar ended up pulling the plug to watch from the sidelines as McLaren, Ferrari and Porsche got all the attention for their new hybrid hypercars. But that doesn't mean that some of the technologies initially developed for the C-X75 won't find their way into other Jaguar products.

Jaguar's XF diesel isn't just fuel efficient, it's the cheapest XF available

Jaguar announced the 2017 Jaguar XF will now offer the 2.0-liter turbocharged diesel the company introduced on the XE. In addition to returning an impressive 42 miles per gallon on the highway and 31 in the city, the diesel is the cheapest XF available at $48,445. This means that picking the oil-burner will save you $3,040 over the cheapest gas V6 version, which only manages 29 mpg on the highway and 20 in the city. With 180 horsepower, the diesel is significantly down on power compared with the base V6 model. As a result, the diesel moves slower. Jaguar estimates the base V6 is good for a 5.2-second 0-60 time and the diesel should be able to do the same in 8 seconds. However, that's the only real downside. Even with the slower acceleration times, the diesel still has a very usable 317 lb-ft of torque available from 1,750-2,500 rpm. Based on our test drive of a diesel-equipped XE, the engine also breaks the old diesel stereotypes. It's both quite smooth and responsive. Unless you seriously need that straight-line performance, the Jaguar XF diesel arguably makes the most sense. It provides significant price savings and better fuel economy. The diesel XF also joins the XE and F-Pace diesels, leaving just the XJ and F-Type as the only Jaguars without compression-ignition engines. The British automaker is planning to remedy that, as a Jaguar Land Rover executive said the company plans to also add a diesel XJ variant in the US, even in the wake of the VW diesel scandal. Related Video: Related Gallery 2016 Jaguar XF: Review View 24 Photos Image Credit: Jaguar Land Rover Green Jaguar Diesel Vehicles Luxury Sedan jaguar land rover ingenium