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Jaguar has something special planned for Goodwood

It's been barely a week since JLR announced its new Special Operations division, dedicated to creating limited-run halo cars and custom creations for both the Jaguar and Land Rover brands. Now the British automaker has confirmed the debut of the division's first project.
We don't know what it is, exactly, that Jaguar will be bringing to the Goodwood Festival of Speed later this week, but we bet it'll be exciting. If we were the betting kind, we'd put our money on some kind of hot-rod F-Type, but we'll just have to wait and see.
Alongside whatever JLR Special Operations has got cooking, Coventry will also be bringing the new F-Type R Coupe and XFR-S Sportbrake to run up the hill alongside a whole slew of classic and racing Jaguars, including a pair of D-Types, a Group 44 E-Type, a Group A XJS and the reunion of XJR-9 and Andy Wallace that last saw each other on the top step of the podium at Le Mans in 1988.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar XJ220 hooned remotely by a kid

The Tax the Rich crew has a knack for indulging in automotive fantasies and capturing it all on video, such as a tug-of-war battle between two Ferrari F50s, drifting a Ferrari Enzo on gravel roads and even powersliding a Rolls-Royce Phantom on a field of wet grass. This latest video features a Jaguar XJ220 and a kid with an iPad, who somehow is able to control the old supercar with the Apple product.
No, there's no app for that (yet), and we lied - the boy isn't actually controlling the car - but it sure is nice to see the XJ220 in all its turbocharged, six-cylinder glory doing donuts and sliding across a grassy field. It jolts us to see the old Jaguar - capable of 217 miles per hour and once described by Jeremy Clarkson as having no brakes and massive turbo lag - thrown about like a rally car, but then we never imagined anybody would abuse a Rolls-Royce like that either. We'll continue to leave the high-stakes antics to Tax the Rich - we're just glad somebody had the guts to behave so badly in such a valuable machine. What else were they made for?
Be sure to check out the video below, if you have a pulse.