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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar XF Sportbrake teased in Wimbledon promotion

Until this moment, we'd only seen spy photos of the Jaguar XF Sportbrake. Now we get our first official look at the long-roof Jaguar with the above teaser photo. Pleasantly, this isn't an image of the car in shadows, but rather in full light. It happens to be a bird's-eye-view image, so there isn't much we can tell about the car aside from confirming it is indeed a wagon. That's not to say we can't tell anything, though. Close examination of the tail reveals that Jaguar has opted for more conventional, body-colored D-pillars. This is a contrast to the previous XF Sportbrake that featured piano black D-pillar panels that were reminiscent of the ones on the XJ flagship sedan. Another interesting detail is that glass roof. There don't appear to be any seams along it, indicating that this is one massive, fixed panel. Odds are an opening variant is available, but that version probably won't have the same unbroken view of the sky. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We also get one other teaser of the XF Sportbrake via a video in which Ian Callum talks about lines with the head groundskeeper of Wimbledon. Apparently Jaguar is providing cars for this year's tennis tournament, so some kind of marketing tie-in was inevitable. The video is pretty much what you would expect, with Callum saying flowery things about different kinds of lines and the lines on Jaguars. But at the very end, a silhouette of the XF Sportbrake is shown on the Wimbledon center court. It doesn't show much, but it is something. You can check it out for yourself at the end of the video above. In addition to these teasers, Jaguar announced that the car will be available later this year. No regions were announced, but don't hold your breath for the US market. The previous version was never offered here, and now Jaguar has the American-friendly F-Pace crossover to satiate Jaguar buyers needing more cargo space. So we don't see much of a case for bringing it here. That being said, we would certainly be happy if it came to the States. Related Video:

Jaguar Land Rover in talks for Southern US factory

Jaguar Land Rover is getting serious about global expansion, and that means it can't only build its vehicles in the UK anymore. The British automaker is cutting the ribbon at its new plant in China tomorrow, marking the opening of its first factory outside the UK. In 2016, it will open another factory in Brazil. But the latest intel has it that JLR is looking into a US factory, as well.
The report, which comes to us from the Sunday Times by way of Automotive News Europe, indicates that the company is evaluating locations for a North American factory, with options centering around Southern right-to-work states like South Carolina, where BMW operates its plant in Spartanburg and a wide array of other automotive operations are based as well. The JLR plant would reportedly ramp up to a capacity of 200,000 units per year.
In related news, while that new plant JLR is inaugurating in Changshu, China, is initially slated to produce the Range Rover Evoque, it is also expected to start building the new Discovery Sport as well - just like the Halewood plant in the UK that has handled Evoque assembly from the start and which just built its first Discovery Sport, as well.