1969 Jaguar Xke Sii E-type Coupe 4 Speed. on 2040-cars

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Driving Jaguar's Continuation Lightweight E-Type

Something has happened to sports cars over the past 15-20 years. While reaching ever-higher levels of quantitative dominance the driving experience continues to become more sterile. Stability control, torque vectoring, variable electronic steering racks, lightning-quick dual-clutch automatic transmissions – all these make it easier to harness more power and drive faster than ever before. And yet too often it feels like something is missing. There is a growing divide between the capabilities of the modern performance car and the driver's sense of connection to the experience. In an era like the one we're in now, the Jaguar Lightweight E-Type hits you like a slap in the face. The story of the Lightweight E-Type goes back to 1963, when Jaguar set aside eighteen chassis numbers for a run of "Special GT E-Type" cars. These were factory-built racers with aluminum bodies, powered by the aluminum-block, 3.8-liter inline-six found in Jaguar's C- and D-Type LeMans racecars of the 1950s. Of the eighteen cars slated for production, only twelve were built and delivered to customers in 1964. For the next fifty years, those last six chassis numbers lay dormant, until their rediscovery a couple of years ago in a book in Jaguar's archives. In an era like the one we're in now, the Jaguar Lightweight E-Type hits you like a slap in the face. Jaguar Heritage, a section of Jaguar Land Rover's new Special Vehicle Operations (SVO) division, took on the task of researching the original Lightweight E-Types and developing the methods to create new ones. Every aspect of the continuation Lightweight E-Type, from the development of the tools and molds used to build the cars, to the hand-craftsmanship, reflects doing things the hard way. They may not build them like they used to, but with these six special E-Types, Jaguar comes awfuly close, if not better. Working alongside the design team, Jaguar Heritage made a CAD scan of one side of an original Lightweight E-Type body. That scan was flipped to create a full car's worth of measurements. That ensured greater symmetry and better fit than on the original Lightweight E-Types (which could see five to ten millimeter variance, left-to-right). The scan was also used to perfect the frame, while Jaguar looked through notes in its crash repair books to reverse-engineer the Lightweight E-Type's suspension. The team repurposed a lot of existing tooling for the continuation cars, and developed the rest from analysis of the CAD scan.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar previews XF sedan ahead of New York debut

Jaguar is in the midst of an aggressive product expansion, with the new F-Type taking it back into sports-car territory, the upcoming F-Pace putting it in the crossover market for the first time and the XE renewing Jag's assault on the entry-level luxury-sedan segment. But it hasn't forgotten about its core models. The British automaker has a new flagship XJ under development, and Jag will showcase a brand-new XF at the New York Auto Show next month. But before it does, Jaguar has given us something to chew on with these teaser images: one showing the new sedan from above, and one showing the new cockpit. Now it may be hard discern much from that overhead view – which is not a typical teaser – but it's clear the new XF will feature more sharply creased body lines and a large panoramic sunroof. Meanwhile the interior looks like a modern update of the current model, borrowing some elements from the smaller XE. There's a wider infotainment display, the rotary knob for the transmission has moved toward the center, some (but not all) of the air vents appear to hide away when not in use, and there's a sportier steering wheel – though we do appear to be looking at the more performance-oriented S model. The XF, for those having trouble keeping track, is Jaguar's challenger to the likes of the Mercedes E-Class, BMW 5 Series, Audi A6 and Maserati Ghibli. It was introduced in 2007, and has been available (in certain markets anyway) in sedan and wagon forms, with engines ranging from a 2.0-liter turbo four with 240 horsepower all the way up to a 5.0-liter supercharged V8. With the New York show fast approaching, we won't have to wait much longer for a complete view of the new XF. But even before then, Jaguar promises to reveal the new XF in dramatic fashion in London: on March 24, it will drive the new sedan on two wires barely more than an inch thick suspended high above the river.