1969 Jaguar E-type on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

We drove to the Grand Tour Lapland taping in a British beater

In October, it was revealed that the Great British Motoring Show That Is Not Top Gear was going to be filming an episode somewhere in Finland. I happen to be Finnish, which meant I immediately applied for audience tickets, and then waited for the phone to ring. It never did, but a friend of mine got two tickets of his own. By that time it was announced that the filming was going to take place "somewhere in Lapland", and more precisely hundreds of kilometers north from the Arctic Circle. Excellent! We knew just how to get there. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Last summer, we spent GBP1000 ($1230 as of the publishing date) on a running and driving, British Racing Green Daimler Six on eBay and drove it home to Finland the long way, via Scotland. (In America, this car is known as the Jaguar XJ Vanden Plas.) It was still a little bit road legal in early November, as we had attempted to get it through Finnish import inspection. It failed on the grounds of the rocker panel welds being a bit crusty, but the following one-month grace and repair period meant we could still drive it on temporary sticker plates. So, after buying a set of Nokian winter tires the previous week, we set off from Helsinki the day before the filming. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There is nothing quite like driving the entire length of Finland in a right-hand-drive four-liter rebadged Jaguar in one day – still on British plates, albeit taped over. We clocked up over 1100km in the comfort of the leather interior, whisked away by the four-liter six's oomphy torque and ambient thrum; every now and then stopping for fuel, swapping drivers and wiping the headlights clean from accumulating highway muck. As we passed Rovaniemi and the Santa's Village, roads gradually got so slippery the Nokians really proved their worth. Reindeer flocked on the road, along with foxes and the single white rabbit (he did not have a pocket watch, as far as we could tell). It was not the lack of sleep doing us in, even if the hotel bed was sorely needed after finally reaching the village of Saariselka in deepest Lapland. After a celebratory beer while watching Finnish karaoke, of course. But the show! The next day we spotted the Fisker, the Boxster, and the Saab 900 driving back from taping the show's localized intro.

Junkyard Gem: 1995 Jaguar XJR

It's not too difficult to find discarded examples of the supercharged-V8-powered Jaguar XJR of the X308 generation, but the earlier X300-based XJR with its blown straight-six is a much more elusive Junkyard Gem. Here's one that just turned up in a Denver self-service knacker's yard. For many years, the Denver Pick Your Part was a funky, muddy operation on an industrial stretch of Federal Boulevard. I bought a lot of parts for various projects and documented dozens of discarded vehicles for this series there. On April first, LKQ moved that operation to a brand-new location a half-mile away and I showed up early to experience the grand opening. I'll miss the old Denver Pick Your Part, even with the treacherous footing, but sometimes even junkyards get junked. The new location is set in a vast asphalt parking lot, which should make it easier for shoppers to get around and extract parts. One of the employees drives this seriously cool Scion xB project, so that's a good sign. As I walked the rows, this two-tone Jag caught my attention immediately. What's going on here? The VIN says it's a genuine XJR, complete with supercharged 4.0-liter straight-six rated at 322 horsepower and 378 pound-feet. That beat the 313-horse V12 in the XJ12 that sat next to it in the showrooms. The supercharger is a member of the same Eaton family that was used in the Ford Thunderbird Super Coupe. This makes sense, because Ford had purchased Jaguar in 1989. The U.S.-market X306 XJR was available only with an automatic transmission; a few hundred with five-speed manuals were sold in Europe. The version we got here was good for 14.9-second quarter-mile times and ran 0-60 in 6.6 seconds— not bad for a car that scaled in at 4,215 pounds. The MSRP was a cool $65,000, or about $134,206 in 2024 dollars. The 1995 XJ12 listed at $77,250, which comes to $159,499 after inflation. This generation of XJR was sold here for just the 1995 through 1997 model years, after which it was replaced by the V8 XJR. Just 6,547 were built. This one received a heavy customization at some point, including big SUPERCHARGED badging. The bonnet is covered with faux carbon fiber, which was all the rage during the early Fast & Furious Era. The upholstery has been redone in well-executed two-tone embroidered leather. I knew there had to be some traces of this car online. Sure enough, Mecum auctioned it in Denver back in the summer of 2015.