1968 Jaguar E Type Series 2 (2+2 Coupe) In British Racing Green on 2040-cars

Auto blog

Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar offers best glimpse yet at new F-Pace [w/video]

The upcoming new Jaguar F-Pace crossover promises to be both fast and comfortable, but its reveal has been somewhat slow and painful. Fortunately it'll all come to a close soon when Jaguar finally takes the wraps off the finished product at the Frankfurt Motor Show less than two weeks from now. But before it does, it's offering us one more glimpse at its forthcoming debut crossover. Though once satisfied leaving the high-riders to its sister brand Land Rover, Jaguar declared its intention to get into the crossover market when it presented the C-X17 at the Frankfurt show two years ago. We've since seen the concept rehashed in different colors, more spy shots of prototypes undergoing testing than we could shake an aluminum stick at, and even more teaser images and videos – including some barely wearing any camouflage at all. But this is out best look at it yet. And with it, the British automaker confirms that the crossover will hit US showrooms next Spring. The production F-Pace is pictured above and at the end of the video below in S trim, production spec, and in profile ahead of its global debut. And looking at it side by side with the concept, it's clear that Jaguar has kept faithful to the original design. The side vent has been reshaped, the rear haunch smoothed out, the roofline appears to slope a little more, and some minor details have been rethought. But otherwise it's a dead ringer, at least as far as we can tell so far. Even the wheel design is strikingly similar. But we'll reserve final judgement for when we see it up close, personal, and from all the angles upon its debut – though we don't doubt we'll see a bit more of it between now and then. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."