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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Jaguar XKSS tipped to be next continuation model

After the Jaguar F-Type Project Seven, Range Rover Sport SVR, and run of six continuation Lightweight E-Types, the Jaguar Land Rover Special Operations (SVO) division is plotting its next historic resurrection, and there's a chance it could be the Jaguar XKSS. That's the word from SVO head John Edwards to Dutch outlet Autovisie, but we need to emphasize the word "could," because the XKSS is one of about four finalists - a "major contender" - among a long list of 65 ideas for the Special Operations to devote itself to. Edwards said that SVO projects need to have some kind of story behind them, a qualification the XKSS doesn't lack. In the 1950s Jaguar raced the D-Type to three Le Mans wins among its list of victories, but retired as a factory team at the end of 1955. When Jaguar decided to turn 25 unused D-Type chassis' into road-going cars, the XKSS was created. The company built the 25, but a fire at the Browns Lane factory destroyed nine of them. It is those nine that will be in the continuation run, should the XKSS get the nod. Jaguar has already sold the six E-Type Lightweight models, each one for more a million pounds ($1.52M US). The XKSS could undoubtedly command even more, with its legendary roots; the 1956 model that Steve McQueen bought for $5,000 (and Jay Leno recently drove) is said to be worth thirty million. We have to think that even if the XKSS isn't chosen right now, it will certainly get the green light at some point. Related Video: Featured Gallery Jaguar XK-SS Gathering at Pebble Beach View 13 Photos News Source: Autovisie via Motor AuthorityImage Credit: Copyright 2015 Drew Phillips / AOL Jaguar Convertible Lightweight Vehicles Racing Vehicles Special and Limited Editions Performance Classics jaguar xkss

2014 Jaguar F-Type, Project 7 Concept snarl in Jay Leno's Garage

Jay Leno gets to drive a lot of nice cars, and the Jaguar F-Type V8 S he pilots in the latest episode of Jay Leno's Garage is no exception. Eric Johnson, vice president of Jaguar Western Region brought the car to Leno's garage, which impresses the comedian with its 5.0-liter V8 that makes 495 horsepower, 460 pound-feet of torque and a muscle car-like roar.
But there's a surprise this episode: Leno secured a drive in the Project 7 Concept at Pebble Beach this year, and the experience was caught on video. Based on the F-Type, the Project 7 is a functional concept car that nods to Jaguar's seven wins at Le Mans and features bespoke styling cues, a special exhaust system and, perhaps most importantly, 50 more horsepower from the supercharged V8.
Watch the latest episode of Jay Leno's Garage in the video below. You'll need a little over 23 minutes to see the whole thing.