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Jaguar vs. Jetman: Place your bets

As many car-versus-jet races as we've seen on video, we never seem to tire of them. This latest one, however, doesn't so much pit a car against a jet airplane, per se, but a guy in a jetpack against a supercharged Jaguar. That in and of itself might make this clip worth a watch. The guy in question is one Yves Rossy, otherwise known as the Jetman. The Swiss air force aviator developed, wears, and pilots a six-and-a-half-foot-wide fixed wing fashioned from carbon fiber and fitted with four jet turbines strapped to its underside, each good for 88 pounds of thrust. He's flown it over the Alps, across the English Channel, and above the Grand Canyon, but now he faces off against another adversary. That, of course, would be the Jaguar XJR, complete with 5.0-liter supercharged V8 good for 550 horsepower. Piloting the performance sedan is none other than Martin Brundle, a former F1 driver, Le Mans winner, and television commentator. The two line up on and above a 1.75-mile stretch of road in the deserts of Dubai for the showdown. We could tell you who won, but you'll want to watch the video above for yourself to find out first-hand. And if you want to know more about the Jetman and his amazing flying creation, watch the video below. Related Video: F1 Star Martin Brundle and New Jaguar XJR Take on High-Flying 'Jetman' in World-First Desert Drag Race - Martin Brundle drives new 2016 model year Jaguar XJR in 1.75-mile live car race against 'Jetman' Yves Rossy in the Dubai desert - Head-to-head race demonstrates the benefits of lightweight construction on agility, performance and control in the air and on the road - Sandy conditions offer a clear demonstration of the benefits of the Jaguar XJ's new All-Surface Progress Control (ASPC) - New short film captures the action: https://www.youtube.com/watch?v=xssOxHoEhrk - Brundle and Rossy discuss comparable technology within their two machines The Jetman Dubai pilot Yves Rossy, took on his first ever live race when he went head-to-head against a Jaguar XJR driven by former Formula One star Martin Brundle in a unique contest deep in the Dubai desert. Brundle, who drove in F1 alongside Michael Schumacher and is now a commentator, had the new all-aluminium 550PS, 5.0-litre Supercharged V8 Jaguar XJR at his disposal while Rossy was strapped to his 2m-wide fixed wing, powered by four Jet-Cat superchargers. The race took place on a closed private road and in the skies above it, and was captured in a three-minute short film.

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.