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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2019 Jaguar I-Pace gets official 234-mile range rating

The 2019 Jaguar I-Pace is officially rated to travel as far as 234 miles on a single charge of its battery pack. That's down slightly from the 240 miles initially promised when the slinky electric crossover was first unveiled here in the States. And, while it's roughly equal to the base version of the Tesla Model X, that's not exactly an apples-to-apples comparison. Quoting maximum electric range without considering the capacity of a car's battery pack is the same as quoting the maximum driving range of a gasoline-fueled vehicle without considering how many gallons of gas the tank holds. The I-Pace's battery pack is rated at 90kWh. The Model X's smallest pack is 75kWh. So the Tesla can go about the same total distance as the Jaguar using significantly less energy. It's not just Tesla that boasts greater efficiency figures than the Jaguar. Chevy manages to eke 238 miles out of the Bolt EV's 60kWh battery pack, and Hyundai gets 258 miles from the Kona Electric's 64kWh pack. These vehicles certainly don't all play in the same market segments, and there are a lot of variables to consider. For instance, the Jaguar's 4.5-second 0-60 rating is quicker than the Model X's 4.9-second rating, and its advertised power output of 394 horsepower and 512 pound-feet of torque is higher than Tesla's for the 75D (though Tesla's actual power numbers aren't really advertised in traditional hp and lb-ft figures). But even if cars like the Model X, Chevy Bolt, and Hyundai Kona EV aren't directly comparable across the board, their range and battery capacity figures do help us understand the relative efficiency of each specific vehicle. The efficiency of electric vehicles rated by the EPA is expressed as a MPGe (miles per gallon equivalent) figure. The 2019 Jaguar I-Pace's figures of 80 city, 72 highway, and 76 combined MPGe don't compare favorably with the Tesla Model X's 91 MPGe city, 95 MPGe highway and 93 MPGe combined ratings. It'll be interesting to see how much EV buyers care about the Jaguar's comparatively poor MPGe ratings, but they will definitely have an impact in the real world. In practical terms, what all of this means is that the Jaguar I-Pace is going to use more electricity per mile than the Tesla Model X. And that means it's going to cost more to drive the same distance in the Jag when compared to the Tesla, or just about any other modern long-range EV that's currently on the market. Related Video: This content is hosted by a third party.

Couple arrested after carjacked Jaguar breaks down

A couple that played musical chairs with allegedly stolen luxury cars was arrested in suburban Salt Lake City following a carjacking and police pursuit after one of the cars drove over a “stop strip” tire deflater and the other was a Jaguar suffering from mechanical problems. Police arrested Brock Hansen, 33, and Brittney Price, 23, on Sunday in Taylorsville, Utah, following the incidents, which were reported by local media and spotted by Jalopnik. They began, police say, when an officer out on patrol spotted what he suspected was a stolen BMW. The officer began to trail the car to run the license plate numbers when the BMW came to a stop to pick up a man, later identified as Hansen, who was walking on the street. The officer then continued to follow the car, was able to confirm that the BMW was, in fact, stolen, and called for backup. Police at one point used a stop stick — a triangular tube filled with tire-puncturing nails — to try and stop the duo, but Price instead made a U-turn after driving over it and continued on with a deflated tire. She eventually pulled into a gas station, where surveillance footage shows Hansen exiting the vehicle, walking over to what appears to be a Jaguar X-Type sedan whose driver was standing at the pump, climbing nonchalantly into the drivers seat and taking off, following the stolen BMW. Price eventually stopped and exited the BMW to try and get into the Jaguar but was apprehended by police after a brief foot chase and scuffle that left an officer injured, KSL-TV reported. Hansen then took off and led police on a chase — “at relatively low speeds,” according to ABC4.com — before he stopped the car and surrendered to police without a fight. Both were taken to jail. “What we learned from the owner of that Jaguar is that heÂ’s been having some issues with that Jaguar and he believes that the Jaguar just wasnÂ’t going to go anymore and was bogging down Â… so may have picked the wrong vehicle to try and run from the police in today,” Unified Police Department of Greater Salt Lake Sgt. Melody Gray told ABC4.