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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

2014 Jaguar XFR-S is the power and the fury

If there's something wrong about a sedan with a 550-horsepower supercharged V8, we don't want to hear about it. Instead, we want to marvel at the car in person, which is fortuitous because Jaguar has officially unveiled the 2014 XFR-S at the 2012 LA Auto Show. That blown 5.0-liter V8 dishes up a full 502 pound-feet of torque, which is good enough to shuttle the four-door to 60 mph in a scant 4.4 seconds. And, thanks to a start stop system and a few other fuel-saving tricks, the 2014 XFR-S gets away without being hit by the gas guzzler tax.
That's all good news, but we're just as excited about the fact that engineers managed to crank up the vehicle's chassis stiffness by a ludicrous 30 percent. Stiffer dampers and springs also give the car a little more poise, and a wide-open exhaust lets the whole world know you're kicking down their door. You know, in case the electric blue paint and wild body work didn't tip your hand. Check out the full gallery above for a closer look.

Jaguar I-Pace sets Laguna Seca record, virtually matches Tesla Model S P100D

Jaguar has announced that the I-Pace crossover has set the Laguna Seca lap record for production electric vehicles. With racing driver Randy Pobst behind the wheel, the I-Pace HSE completed a lap in 1 minute and 48.18 seconds. Jaguar was adamant to stress that the record-setting vehicle was bone stock with "no modifications whatsoever." As Jalopnik reports, a bit of a dispute arose about the lap time, as a Tesla Model S P100D is said to have completed a lap in 1 minute, 47.62 seconds. However, the Tesla in question had received brake upgrades, unlike the factory specification Jaguar. The I-Pace's two electric motors are good for a combined 400 horsepower and 513 pound-feet, propelling the SUV to 62 mph in just 4.8 seconds. Jaguar has also released video footage from the Laguna Seca run, above. Look for the slide at the 30-second mark! Pobst must have been enjoying himself, as you can hear him guffawing after the famous Corkscrew section. While this record was all about the prowess of a production EV, there will be a racing series featuring the I-Pace, as the I-Pace eTrophy begins in the fifth season of ABB FIA Formula E. View 3 Photos Related Video: