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Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.

Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

2019 Jaguar I-Pace First Drive Review | A taste of Jag's EV crossover

This is literally our first drive of the 2019 Jaguar I-Pace electric crossover. It lasted about 2 minutes and occurred on a tiny autocross in a frigid parking lot in New Jersey, but if we're to split hairs, it is indeed the first time we've piloted this revolutionary EV SUV-ish vehicle from a company better known for barking exhausts and slinky sport coupes. While the rest of the automotive press was gallivanting about Manhattan prior to the New York Auto Show, a select few were bused out to Jaguar-Land Rover's new corporate headquarters in Mahwah, N.J. It was there we saw the world debut of the new F-Pace SVR, the North American debut of the Range Rover SV Coupe, and got our first real taste of the I-Pace. The chief impression is that it feels much smaller than its exterior dimensions would indicate, maneuvering quickly and effortlessly without a hint of roll. Credit the wheels pushed out to the absolute corners and a low center of gravity, both the result of Jaguar's decision to fully embrace the packaging and engineering possibilities of an electric powertrain. The steering was perhaps not as feelsome as other Jaguars, but again, who really knows? Two minutes, parking lot, etc. In terms of power, it sure is an electric car. Smooth, quick and quiet, but with so little space to work with, there would've been little noticeable difference between the 394-horsepower I-Pace and the 147-hp Nissan Leaf currently sitting in my driveway. Its estimated range of 240 miles on the EPA cycle? Uh, it was good enough for an afternoon of journalists driving in circles. What I can definitively declare, however, is that the 2019 I-Pace boasts far superior interior quality than every Tesla I've driven. It's also, just as important, a considerable leap forward in terms of materials quality and design from the rather dull and disappointing current Jaguar litter of F-Pace, XF and XE. For instance, leather or leatherette always cover the dash (versus the rubbery stuff found in lower F-Pace, XF and XE trim levels), while there was clearly an effort made to visually spruce things up. The dual-screen center console controls first seen on the Range Rover Velar also appear for the first time in a Jaguar, as does a unique push-button shifter ( though I still prefer a properly utilized rotary). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.