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2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Aston and Jag from James Bond Spectre have at it

Daniel Craig hasn't made a bad James Bond film yet. Spectre is his next step into the iconic role that's due to hit theaters on November 6, and it doesn't look likely to ruin his streak. Still, that's a long wait for such an exciting movie. If you're willing to possibly spoil just a little for yourself, a new featurette shows part of one of the big car chases right now. From what we've seen so far, the chase through Rome in Spectre has earned a good amount of screen time. While the reason for it in the plot is a mystery, that doesn't really matter anyway. What's important is that the scene stars Bond in the Aston Martin DB10 and a villain played by Dave Bautista in the now supercharged V8-powered version of the Jaguar C-X75 racing around the Italian capital's tight streets at night. This clip gives a glimpse at some of the work necessary to get the difficult filming completed. We've seen some of that effort before, though, when footage of the preparation for one shot leaked out. Craig reportedly sustained a pretty bad bump on the head during the shooting, and an earlier rumor also suggested that Bond might get behind the wheel of a Fiat 500 at some point in the scene.