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Jaguar launches new classic racing series

One-make racing series have become all the rage for customers who want to actually race their exotic sports cars (or competition-spec versions of them, anyway). Ferrari, Maserati, Lamborghini and Aston Martin all offer such programs, and Porsche supports several. Now Jaguar is getting in on the action as well, but instead of turning one of its production models - we're looking at you, F-Type - into a spec racer, it's launching an historic racing series instead.
The 2015 Jaguar Heritage Challenge will be open to cars made by the Leaping Cat marque before 1966, including the C-Type, D-Type, E-Type and Mk I and MkII sedans. The series, which builds on the success of the previous Jaguar E-Type Challenge, will be administered by the Historic Sports Car Club (HSCC) based at Silverstone and will include four races in the UK and one in Europe, with the exact schedule still to be determined.
The program was announced at the launch of the Jaguar Heritage Driving Experience, where Jaguar Land Rover Special Operations director John Edwards was also named chairman of the Jaguar Daimler Heritage Trust, replacing former Jaguar managing director Mike O'Driscoll who chaired the organization for the past five years.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar XE bares its claws in 74 images [w/video]

The XE may prove to be the most vital new model to Jaguar's expansion. But to date we've only really seen it in top-spec, supercharged XE S form. That ends right here and now, however, as Jaguar releases details, photos and even a brief video clip showing the entire range - including those most customers are bound to buy.
Globally speaking - or at least in its home market - Jaguar will offer the XE with five different engines and in four different trim levels. The new Ingenium engine family includes two diesels and two turbocharged gasoline options along with the top-of-the-line supercharged V6 that will serve as the XE's performance flagship model, at least until a new SVR version comes along. Both six-speed manual and eight-speed automatic transmissions are on offer, and overseas buyers will also be able to choose between base SE, mid-range Prestige, opulent Portfolio, dynamic R-Sport and range-topping S trim levels.
Of course not every engine is available in each trim level and with either transmission, so instead of 40 combinations we're looking at 22. Once the XE reaches American showrooms, we'll likely be looking at even fewer, as we're not expecting the manual and diesel versions to be offered Stateside. Stay tuned as well for our live impressions from the floor of the Paris Motor Show. But in the meantime you can scope out all the details and UK specifications in the press release below, along with the short video and the gallery of 74 high-resolution images above.