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Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

Jaguar's F-Sleigh replaces reindeer with jet power

'Tis the season for automakers to demonstrate how they would design Santa's famous (if fictitious) sleigh. The F-Sleigh concept is based on the F-Type convertible, but this one has skids instead of wheels, a pair of jet engines in place of the supercharged V8, the requisite red nose (embossed with the Growler emblem), and of course plenty of room for gifts. This is the second time we've seen a modern Jaguar design incorporating small turbines, and takes the idea of a 550-horse open sleigh to new heights. Jaguar rendered the design in an ice sculpture and is displaying it this holiday season at the London Edition hotel in the British capital. Joining the F-Sleigh on display are some of the more tempting items from the latest Jaguar and Land Rover merchandise collections, including a 1:8 scale model of a 1957 XKSS and a Defender pedal car. But it's the centerpiece that caught our attention, looking at least as cool as some of the designs we've seen from the likes of Ford, Honda, Lexus, Bentley, or even Jaguar Land Rover's previous concepts. Now if you'll excuse us, we have to rush down to the fireplace to replace the milk and cookies with a tanker full of jet fuel. Related Video: JAGUAR UNVEILS EXCLUSIVE CHRISTMAS 'F-SLEIGH' DESIGN TO CELEBRATE THE LAUNCH OF JAGUAR AND LAND ROVER 2016 MERCHANDISE COLLECTIONS - Jaguar unveils special Christmas-themed design study codenamed F-SLEIGH - Jaguar and Land Rover host exclusive launch of new 2016 branded collection in central London - Items from the new collections available to buy at Jaguar and Land Rover retailers and online stores: https://shop.jaguar.co.uk/ / https://shop.landrover.co.uk/ (The London Edition, London W1 - 14 December 2015): Jaguar and Land Rover showcased their latest collection of branded goods alongside licensed partners in central London today, to mark the launch of the brands' 2016 collections. A special ice-sculpture of a Christmas-inspired Jaguar design was exclusively revealed at the London Edition hotel to celebrate the merchandise and luxury goods launch. Codenamed 'F-SLEIGH', the Jaguar Christmas sleigh takes inspiration from the Jaguar F-TYPE convertible, but with skates in place of wheels, a generous open luggage compartment for gifts and jet power to generate Jaguar's renowned supercharged performance through the night sky. A Growler-embossed red nose completes the F-SLEIGH's Christmas theme.

Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video: