2007 4.2l Auto Midnight on 2040-cars

Auto blog

James Bond Spectre villain to drive never-was Jaguar C-X75 supercar

James Bond is used to being outgunned. Often working alone, 007 has developed a knack for taking out major criminal syndicates and terrorists despite this routine disadvantage. But in his latest film, Spectre, we suspect Mr. Bond will have met his match in at least one regard – the car being driven by his nemesis, Franz Oberhauser, played by Christoph Waltz. For the 24th Bond flick, Spectre, the chief baddie will reportedly be driving the oft-fancied Jaguar C-X75 Concept car, which will star opposite of the hero's new Aston Martin DB10. As you'll recall, Jaguar flirted with actually producing the C-X75 before calling it off just over two years ago. According to Autocar, which spoke to people involved in the film's production, Herr Oberhauser's C-X75 will be powered by Jaguar Land Rover's popular 5.0-liter, supercharged V8, rather than its original complex hybrid powertrain (which relied on four electric motors recharged by a pair of diesel-fueled micro gas turbines). Jaguar would not confirm its role in the upcoming film, although Autocar has pieced together a few powerful signs that the company will be donating the services of its concept to the new flick. First, supplying the villain's car for the latest Bond film fits in nicely with the company's "Good to be Bad" campaign, despite the fact that the villain, in this instance, is Austrian, rather than British. Moreover, Autocar points to Aston's use of the tagline "It's good to be Bond" since the reveal of the new DB10, as an indication that the Jag will be opposing its former corporate cousin in Spectre.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?