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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Newest Spectre trailer shows DB10, car chases, awesomeness

It's not due in theaters until November and it's not like we've detected any weaknesses yet, but here we are with another trailer for the upcoming James Bond film, Spectre. That is not a complaint, because it looks like it's going to be, as one YouTuber said, "Spectretacular!" We digress. This time we get a little more of the Aston Martin DB10, including the top line for the spec sheet: Q says it will do 0-60 miles per hour in 3.2 seconds. Putting on the hat that lets us sincerely debate totally fictitious facts in a totally fictitious universe, we don't think that's fast enough to stay away from the villain's Jaguar C-X75, but it's not like Bond needs to when he's got flamethrowers. So there. You 'll find the latest bout of awesome in the clip above, and look for all the throwback cues. Christoph Waltz dresses like one Ernst Stavro Blofeld and uses the same interior decorator. Bad guy Dave Bautista in a three-piece suit is remarkably reminiscent of Oddjob, and there are various nods to On Her Majesty's Secret Service. Enjoy. News Source: James Bond 007 via YouTube TV/Movies Aston Martin Jaguar Coupe Concept Cars Luxury Special and Limited Editions Performance Videos spectre jaguar c-x75 aston martin db10 movie trailer

Jaguar designs Tour de France racing bike [w/video]

Jaguar is known for designing luxury sedans, and it's known for designing GTs. But once in a while it dabbles in a new area of transportation design. It's working on its first crossover at the moment, and even did a speedboat concept a couple of years ago. Now it's turned its attention to bicycles.
While many automakers have designed bikes in the past, Jaguar's project has a bit more of a direct correlation. It's been working with Team Sky - the outfit that has won the Tour de France two years running now - since 2010, furnishing the team with support vehicles for bicycle races around the world. But now it's stepping its collaboration up a notch by redesigning the team's bike.
Working with frame manufacturer Pinarello, Jaguar took the existing Dogma 65.1 racing bike design back to the drawing board. Jaguar's designers and engineers reshaped the frame tubes, seat post, front fork, derailleur and all the components attached to the frame, each part streamlined for aerodynamic efficiency. They ran it through Jaguar's Computational Fluid Dynamics processor 300 times then verified the results in the wind tunnel.