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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

2018 Jaguar F-Type gets four-cylinder turbo engine option

At the 2017 New York Auto Show, Jaguar has revealed the final piece of the 2018 F-Type puzzle: a four-cylinder entry-level model. It rounds out an expanded lineup of F-Type variants that have all gotten a bit of a facelift and some additional content for 2018, which we told you about back in January. But the little four-cylinder is definitely the biggest surprise. Underhood is the state-of-the-art 2.0-liter, turbocharged, gasoline-fueled Ingenium engine, which is making its way into several Jaguar-Land Rover products for the first time in the 2018 model year. It has a full suite of contemporary technologies, like a variable-lift electrohydraulic valvetrain that eliminates the need for a traditional throttle, an integrated exhaust manifold, and a dual-scroll turbocharger. You might recall that the Ingenium gas engine is replacing an older 2.0-liter turbo four in the XE, and also will show up in the F-Pace and XF. Add the F-Type to this burgeoning list, and don't expect it to stop there. The Range Rover Velar has also been announced for the US with this engine. In the F-Type, the 2.0T makes 296 horsepower and 295 pound-feet of torque, which is higher than some of the other applications for this engine in the US. There's only one powertrain arrangement for the 2.0T in the US – rear-wheel drive and backed up by an eight-speed automatic – but buyers will be able to choose from a coupe or convertible body style. Jaguar claims the 2018 F-Type will scoot to 60 mph in as little as 5.4 seconds. It's also the lightest F-Type, by a smidgen. The 2.0T coupe weighs 3,360 pounds, which is 95 pounds lighter than the next-lightest coupe, the 3,455-pound, 340-horsepower supercharged V6 coupe equipped with a manual (and 117 pounds lighter than that car with an automatic). There's probably a fuel-economy benefit in EPA testing as well, but Jaguar doesn't have EPA numbers yet, so stay tuned on that. Don't forget that the 400 Sport variant will join the 2.0T on the stand. It's a one-year-only special edition model with a supercharged V6 uprated to 400 hp, but sadly there's no manual version on offer. Related Video: Featured Gallery New York Auto Show Jaguar Convertible Coupe Luxury Performance 2017 new york auto show ingenium