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An E-Type in the garden: rotting '63 Jaguar heads for auction

There's something about formerly gorgeous cars in dilapidated states from which the eye cannot turn away. The devastatingly cruel fate of this Jaguar E-Type is an illustration. Next week, it likely begins a new life. Still voluptuous after decades rotting in a garden, this 1963 Series 1 fixed head coupe will be offered for sale at the Coys auction Tuesday in London. The car has 44,870 miles on the odometer and has passed through several owners, including one with a tangential connection to the Beatles and another man who used the Jag to pull his MG to Brands Hatch. He would race them both, according to Coys' listing, wringing the most out of the E-Type's 265-horsepower inline six. Ivor Arbiter was owner No. 1. His link to history is that he designed the Beatles drop-T logo in the early '60s and was reportedly paid five British pounds for it. He bought the E-Type new in 1963, used it, and then sold it to in 1965. The E-Type passed through a couple of owners until motorsports enthusiast Frank Riches bought it in '67. He tracked the Jag at some of Britain's iconic circuits and drove it until he fried the clutch. Coys cites a story from Riches' brother recounting when the E-Type hit 150 miles per hour on a public road, its listed top speed. It was in storage until the 1980s, and then Riches relocated it to his garden, where it has sat for years. Considering its long dormancy, the Jag appears to be in reasonable shape. It's never been restored, obviously, and Riches still has many of the original parts he replaced, including the center console and radiator bar. Coys notes that the seats have a "lovely patina" and are worth saving, too. The buyer also gets a brown logbook, the sales invoice to Riches, two service books (it is a '63 Jag) and a spare parts catalogue. A Coys auctioneer told ITV.com that the car could net about $140,000. Related Video: Jaguar Auctions Coupe Luxury Performance jaguar e-type

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Land Rover will put a Covid-nuking air filtration system in future cars

Jaguar - Land Rover (JLR) is developing an air filtration system that inhibits up to 97% of viruses and airborne bacteria. Designed like a face mask for your car's HVAC system, it's built on Panasonic's Nanoe X technology. Most of the company's models (including the Land Rover Defender) currently come equipped with Panasonic's Nanoe technology and PM2.5 filtration. Nanoe X is 10 times more effective, according to the brand, because it relies on a high voltage to create trillions of hydroxyl (OH) radicals enveloped in nano-sized water molecules. Think of them as Roman guards in front of a fortress: they keep the bad out, and ensure only the good can come in. Viruses and bacteria proteins are denatured when they come into contact with the filtration system, meaning they can't reproduce or grow. The OH radicals also zap common allergens and mold, but they're harmless to humans. JLR stressed it's not relying on computer simulations to decide whether its filtration system works as designed. It asked British laboratory Perfectus Biomed to perform a test that simulates a ventilation system in recirculation mode for a 30-minute cycle in a sealed chamber. The results were encouraging: 97% of viruses and airborne bacteria were nuked. The carmaker pointed out Panasonic's Nanoe X technology has been independently proven to inhibit 99.995% of coronaviruses during a two-hour laboratory test carried out by French immunology lab Texcell. Future models from Jaguar and Land Rover will use this technology, though a representative for both companies declined to tell us when it will reach production, and which nameplate(s) will inaugurate it. Meanwhile, Honda launched its own coronavirus killer across the pond. It's a cabin air filter sold as a genuine replacement part that consists of four layers, including one coated with an active substance of fruit extract that inactivates nearly 100% of the viral aerosols it captures. It's available in Europe through Honda dealers, but it won't be sold in America. Jaguar Land Rover