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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

2015 Jaguar F-Type V6 S Coupe

My first, ill-fated job in the auto world was at an exotic car dealer in metro Detroit. The job itself sucked, but the cars, they were exceptional. Amidst a sea of Tiptronic Porsche Boxsters, first-gen Mercedes-Benz SLKs and abused second-generation Range Rovers, there were some real gems.
In particular, I have fond memories of a trio of undrivable Jaguar E-Types. Two Series II coupes as well as a Series III convertible (that featured a mostly broken roof) spent the entirety of my brief tenure at the dealership in the back of the musty service garage. I'd make side trips through there just to see the trio of E-Types, which rarely failed to put a big, ridiculous grin on my face.
Since that time in the summer of 2005, there hasn't been a single Jag that's been capable of eliciting the same goofy smile. Not the XFR-S, with its un-aristocratic wing, nor the XKR-S. At the 2013 Los Angeles Auto Show, though, Jaguar introduced this F-Type Coupe. Sure, the droptop model had been around for a bit, but I thought it was the new coupe that most captured the E-Type's classic aesthetic, with a swooping roofline, those gorgeous rear haunches and a long, powerful hood. I had to drive one.

2014 Jaguar XJR is large, in charge

There are few things in this world we love more than a huge, supersonic-feeling sedan, and Jaguar has just ripped the sheets off of its newest entry into that set of bruisers. The 2014 Jaguar XJR puts down a full 550 horsepower and 502 pound-feet of torque courtesy of a supercharged 5.0-liter V8. All that thrust lands on the rear tires through an eight-speed automatic transmission, and the big aluminum-chassis'd four door can sprint to 60 miles per hour in a skinny 4.4 seconds. Top speed sits at an electronically limited 174 mph, and Jaguar estimates the machine will still return up to 23 miles per gallon highway.
Do. Want.
The 2014 XJR also features stiffer spring and damper rates along with an electronically controlled rear differential. Of course, there are plenty of styling tweaks on hand to separate the most menacing XJ from the rest of the family. Those include new fascias, R emblems and massive 20-inch wheels outdoors as well as special seating and trim elements indoors. Asking price? That would Be $116,000 for the XJR and $119,000 for the long-wheelbase L version. Check out the full press blast below.