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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Hardcore Jaguar F-Type underway, 600 horsepower possible

Thanks to an already potent range of supercharged engines with some of the best exhaust notes available, the Jaguar F-Type is without a doubt a sublime performer. Still, there's always room to grow, and we are getting another good look from the Nurburgring at what's suspected to be an even more powerful version on the way. Spy shots of what was believed to be the Jaguar F-Type R-S first came out last spring. This time the roadster is practically uncamouflaged, though. The similarities are definitely there, and both test cars wear the same wheel design and quad-tailpipe rear diffuser. The latest one lacks the massive front splitter jutting out but gets a quite large, fixed trunk lid spoiler at the rear. You can also spot some large-diameter ceramic brake discs behind the wheels. The things happening under the bonnet might be even more interesting, though. To befit all of the exterior performance upgrades, Jaguar's supercharged 5.0-liter V8 is expected to nestle between the front wheels, and the mill is likely getting a boost in power to take output to 580 or even 600 horsepower, versus 550hp in standard form. Hopefully, the extra grunt makes the exhaust note even more intoxicating, as well. Featured Gallery Jaguar F-Type R-S Spy Shots Image Credit: CarPix Design/Style Spy Photos Jaguar Convertible Performance jaguar f-type r jaguar f-type r-s