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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar XJ220 leaps into Jay Leno's Garage

Having sadly canceled the C-X75 project and sat out today's hybrid hypercar race, it would be all too easy to forget about Jaguar as a supercar manufacturer altogether. But back in the early '90s, the British automaker didn't just play in the supercar game – it dominated it. The XJ220 was, for a time, the fastest car in the world. Jay Leno pays tribute in this latest video. Originally envisioned with a V12 engine and all-wheel drive, the XJ220 ultimately surfaced with a 3.5-liter twin-turbo V6 driving the rear wheels alone. None of that kept it from eclipsing the top speed achieved by every supercar that came before with a terminal velocity that didn't quite reach the 220 miles per hour initially promised, but came pretty darn close. The disappointment in the change of specification lead some to dismiss the XJ220 as a failure, but it was still the fastest thing on the road until another British supercar (in the form of the McLaren F1) took its place at the pinnacle of automotive bragging rights. Two decades later, Jaguar quite nearly drove down the same road when its initial plans for the C-X75 changed from an experimental turbine powertrain to a multi-charged inline-four. Only this time the Leaping Cat marque didn't put it into production at all, save for a few prototypes and movie props – which is a bit of a shame, and then some. Watching Jay speed down memory lane in the supercar that almost never was, we're glad that Jaguar still built the XJ220, and saddened that it never followed up with another groundbreaking supercar today. Related Video:

Jaguar F-Type coupe to cost more than convertible?

Jaguar may price the much-rumored F-Type Coupe above the F-Type Convertible, if a report from Australia's Drive is to be believed. What makes Jag think that such a pricing strategy would work? Porsche. Take a look at the German manufacturer's consumer site, and you'll notice that the Boxster is less expensive than the Cayman, despite being essentially the same car.
It's a fair point, and a price premium does a good job of emphasizing the sporting chops of the coupe over the open-air experience that normally entitles convertibles to higher MSRPs. It's unclear just how closely Jaguar will follow Porsche's example, though.
Both the Cayman and Cayman S boast an extra ten horsepower over a Boxster or Boxster S, and while this bump in grunt is negligible in every situation but an argument over which is "best," it isn't something to be ignored in the F-Type, particularly as cranking more power out of its supercharged engines should be a rather simple matter.