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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2017 North American Car, Truck, and Utility of the Year entries announced

Over 40 vehicles will compete for the 2017 North American Car, Truck, and Utility of the Year awards. If that name looks a little strange, it's because the competition added a third category. In years past, pickup trucks, crossovers, SUVs, commercial vans, and minivans competed for the same award. That's why there were occasionally weird comparisons, like last year's competition between the Volvo XC90 and Nissan Titan XD. The new format separates pickups and commercial vans into the truck contest and CUVs, SUVs, and minivans into the utility competition. A complete list of eligible vehicles is below, but here are a few highlights. For one, the entire list of entries has a luxurious lean. Of the 43 vehicles, nearly half of them are from premium brands. There are two eligible Bentleys – the Bentayga and Mulsanne – the Rolls-Royce Dawn, Jaguar F-Pace, Audi Q7, and the Mercedes-Benz GLS-, E-, and S-Class Maybach. The performance ranks are lofty, too, with the Audi R8, Acura NSX, Alfa Romeo Giulia, Mercedes SL- and SLC-Class, Porsche 718, and F-150 Raptor. The mainstream entries are just as comprehensive. From the Chrysler Pacifica to the Chevrolet Cruze to the Fiat 124 Spider to the Mitsubishi Mirage, NACTOY has covered an enormous price range with this year's contestants. Of course, these are only the eligible vehicles. They'll need to run through three rounds of judging, starting in September at NACTOY's traditional Hell, MI, test drive. The Canadian and American journalists involved in the judging will announce this year's nine finalists – three in each category – on December 6. Cars Acura NSX Alfa Romeo Giulia Audi A4 Audi R8 Bentley Mulsanne Buick Cascada Buick LaCrosse Cadillac CT6 Chevrolet Bolt Chevrolet Cruze Fiat 124 Genesis G90 Hyundai Elantra Infiniti Q60 Jaguar XE Kia Cadenza Lincoln Continental Mercedes-Benz E-Class sedan Mercedes-Benz S550 Maybach Mercedes-Benz SL-Class Mercedes-Benz SLC-Class Mini Clubman Mitsubishi Mirage/G4 Porsche 718 Boxster and Cayman Rolls-Royce Dawn Toyota Prius Prime Volvo S90 SUVs Audi Q7 Bentley Bentayga Buick Envision Cadillac XT5 Chrysler Pacifica GMC Acadia Infiniti QX30 Kia Sportage Mercedes-Benz GLS-Class Jaguar F-Pace Mazda CX-9 Nissan Armada Trucks Ford F-Series Super Duty pickups Ford F-150 Raptor Honda Ridgeline Nissan Titan half-ton Related Video: Featured Gallery Bentley Bentayga View 23 Photos News Source: Automotive News - sub.

Jaguar F-Pace shows off its production pelt for first time

We're no strangers to the Jaguar F-Pace, having spotted the production mules for the aristocratic English brand's first crossover on a few different occasions. Today, though, we get not only our first time look at the car in production sheetmetal, but also confirmation that the production model won't stray far from the sexy C-X17 Concept. Riding atop the same aluminum platform that underpins the already acclaimed XE sedan, the F-Pace follows the example set by the Range Rover Evoque, offering up almost a chopped-top look, particularly near the rear, where the plunging roofline and high beltline meet. That said, similarities to products from sister company Land Rover look to be mere coincidences, as the sheetmetal being shown appears all Jag. There's a prominent, snout-like grille that's flanked by a pair of predatory, LED-accented headlights. In back, the small rear window crowns a pair of thin, wraparound taillights. Think XE, with small influences from the F-Type for these units. As for what hides underneath those muscular body panels, our spies are predicting the standard allotment of Jag goodness. That means a gas-powered 2.0-liter, turbocharged four-cylinder and a 3.0-liter, supercharged V6, both borrowed from the XE/XF to start, before diesel and hybrid powertrains roll out. Naturally, all-wheel drive will be offered, although the F-Pace should also arrive sporting rear-wheel drive. And while we've got little to go on to believe it's happening, we're still hoping for an F-Pace R, complete with blown 5.0-liter V8. We suspect we'll be waiting on that one for awhile, though. You, though, don't have to wait to check out our spy snaps of the newest Jag in the litter. Check out our photos of the F-Pace, available up top.