Jaguar: Xk Base Coupe 2-door on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Land Rover will downsize with a pair of hybridized turbodiesel sixes

Europe's automotive industry has ground to a halt, but the strict emissions regulations that went into effect in early 2020 are still looming on the horizon. Land Rover is preparing to launch a pair of hybridized turbodiesel six-cylinder engines in a bid to comply with the regulations and avoid paying huge fines, according to a recent report. British magazine Autocar learned Land Rover has applied the mild hybrid technology already offered on the Evoque and the Discovery Sport, its two smallest models, to a 3.0-liter straight-six to obtain 300 horsepower. The company will also release a more powerful version of the six rated at about 350 horses. The former will be available on HSE, HSE Dynamic and Autobiography Dynamic variants of the Range Rover Sport, while the latter will be added to upmarket models like the HST. The full-size Range Rover (pictured) will get them, too. The sixes represent a two-pronged approach to replacing the 4.4-liter turbodiesel V8 available in Europe, among other markets. It delivers 335 horsepower and 546 pound-feet of torque, and it sends the Range Rover from zero to 60 mph in 6.5 seconds while giving it a 7,700-pound towing capacity. These figures are hard to argue against, but it's an older engine that's increasing the company's fleet-wide average emissions output, so it has to go. The mild hybrid system won't power either Range Rover on electricity alone, but it will make them cleaner and more efficient; losing a pair of cylinders will help in both areas, too. Although Land Rover hasn't confirmed plans to ax the V8 or launch a hybridized six, suppliers have started publishing information about the powertrain, so its launch is believed to be around the corner. Time will tell whether it will appear on the current-generation models or their replacements, which are undergoing shakedown testing globally and due out in the coming months. Sister company Jaguar will use the mild hybrid technology, too. The six-cylinder will find its way into the XF and the F-Pace, which are both expected to receive comprehensive updates before the end of 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Talking Land Rover Defender, Ford Bronco and GMC Jimmy | Autoblog Podcast #586

The story behind Bridgestone's new tires for the rare and beautiful Jaguar XJ220

The Jaguar XJ220 is a beautiful, fast, and arguably under appreciated supercar from the early 1990s. While contemporaries like the Ferrari F40 and Porsche 959 garner more than $1 million at auctions, the XJ220 might pull in half that. Maintaining an older car requires work, a task made more difficult when parts aren't available. Last year, Bridgestone announced it was producing new tires specifically for XJ220s. The Japanese tire supplier has released a 42-minute video documenting the process. There were only 275 XJ220s ever built, fewer than both the F40 and 959. Until recently, no supplier made four same-spec tires that would fit the XJ220. Early Dodge Viper owners suffer from the same problem. Thanks to both Bridgestone and Pirelli, owners now have two options to choose from. Bridgestone worked with Don Law Racing, the go-to shop for all things XJ220, when developing the right tire for the car. It isn't simply a reproduction of an older-spec tire. Bridgestone tested a number of new compounds. With so few cars available, from the beginning this was going to be a money-losing prospect for the tire maker. Enthusiasts within the organization fought hard to get everything approved. Watch the full video to hear how much time and effort went into the project. Related Video: News Source: Bridgestone via Motor1Image Credit: Getty Jaguar Videos tires jaguar xj220