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Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."

Jaguar considers BMW X1 fighter

It's no secret that the sub-compact crossover is the next big thing in the auto industry. From the Mazda CX-3, Honda HR-V, and Jeep Renegade to the Mercedes-Benz GLA, Audi Q3, and BMW X1, automakers the world over are pushing hard to get a piece of this brand-new pie. Autocar is reporting that Jaguar could soon join the ranks of them. While the manufacturer is hard at work on the new F-Pace, this new CUV would slot in below and could even be priced under the new entry level XE sedan. "A family [of CUVs] is not confirmed but we are investigating it," Steven de Ploey, Jaguar's brand director, told Autocar. "If we want to grow, a compact model is the obvious opportunity. The arguments about this are twofold. It has to be a Jaguar in design and performance, and it would be a challenge to do this. The second is the business, both in terms of scale and competition." While the brand may be toying around with the idea of a compact CUV, de Ploey points out that there are a number of issues preventing a vehicle below the F-Pace. "You'd not just be competing with premium brands but high-end mainstream manufacturers, too. There are lots of other things we have to do before this, but we have opportunities and permission to play there," de Ploey said. "There is also a cost challenge. We'd need a different architecture. What we have is scalable, but that low? You'd really have to investigate taking it down. You need to tick the box with the business case." Related Video: