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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

2019 Jaguar I-Pace First Drive Review | The future is now

Jaguar's new all-electric I-Pace may be one of the brand's most significant breakthroughs. This is not just because the handsomely muscular all-wheel-drive crossover can travel 240 miles on a single charge to its 90 kWh battery. Or because it will cost a competitive $69,500 before federal and state incentives. Or that it can accelerate from 0-60 in 4.5 seconds — about as quickly as Jaguar's V8 F-Type sports car. It is not even because it may be the first vehicle to feature a small "froot" — "front boot" — which is a hideous British English term for the area known by the equally unappealing American neologism "frunk." The I-Pace ranks high in the Jag insurrective pantheon because it is the first truly competitive all-electric vehicle from a major luxury manufacturer to hit the entirety of the American market since Tesla jump-started (ugh!) the contemporary, fancy, battery-powered vehicle campaign back in 2008. Sure, Mercedes, Porsche, Audi, BMW, and others have promised these vehicles, but as far as we know, they don't exist, and we haven't driven them. The best news about the Big Electric Cat is that it's actually enjoyable on the road. Some of this is because of its intrinsic design benefits. The heavy battery pack, housed in the floor, contributes to a low center of gravity as well as ideal 50/50 front/rear mass balance. Both of these aid not only in the vehicle's road-holding capabilities, but in its style of holding the road. Jaguar has always been adept at splitting the suspension difference between German plank and American couch, and the I-Pace follows this general trend, providing a ride that is connected without feeling overly harsh, even on the optional 22-inch wheels and Pirelli P-Zero tires. (Note to self: Reserve the Instagram handle Donk-E.) But the I-Pace does something interesting. Due to its high seating position, and the low placement of its drivetrain components, it provides the sensation that the mechanical action of forward momentum is within the driver's direct and immediate control, but taking place elsewhere. There is no delay, or vagueness — the inputs are precise and it goes where you want and expect. But it induces the odd feeling that you are riding atop a maglev hovercraft. It's futuristic, uncanny, and fun.

Jaguar returns to open-wheel racing with Formula E team [w/video]

One of the most legendary names in motor racing – Jaguar – is returning to the open-wheel racing, but not with an internal-combustion engine. The British company has confirmed its plans to enter the FIA Formula E Championship. Though the British automaker has revealed little in the way of concrete details, the team is set to join the electric grid for the third season starting next fall. Jaguar will team up with Williams as its technical partner, drawing on the relationship they established in developing the C-X75 hybrid hypercar concept and on Williams' considerable racing expertise. The F1 team founded by Frank Williams developed the battery system for the SRT_01E that all the teams are using currently. "Electric vehicles will absolutely play a role in Jaguar Land Rover's future product portfolio and Formula E will give us a unique opportunity to further our development of electrification technologies," said JLR's chief engineer Nick Rogers. "The Championship will enable us to engineer and test our advanced technologies under extreme performance conditions." The company recently showcased new battery propulsion technology and is said to be developing an electric crossover to be dubbed the Jaguar E-Pace. Jaguar won Le Mans five times in the 1950s and twice again in 1988 and '90, and racked up victories in touring cars in the early 80s. Most recently Jaguar Racing represented the company in Formula One until then-parent Ford sold the team to Red Bull in 2004 before divesting itself from the company altogether in 2007. Aside from the XKR GT3/GT2 that it furnished to privateer teams, Jaguar has not competed in any major racing series since. Jaguar joins Audi, Renault, and PSA Peugeot Citroen on the Formula E grid. The announcement coincides with the withdrawal from the series of the Trulli team. Former F1 driver Jarno Trulli took over the outfit from Drayson and is now relinquishing the slot back to the series organizers effective immediately, dropping the grid down to 9 teams and 18 cars until Jaguar takes its place next season. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.