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Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.

Jaguar F-Type coupe to cost more than convertible?

Jaguar may price the much-rumored F-Type Coupe above the F-Type Convertible, if a report from Australia's Drive is to be believed. What makes Jag think that such a pricing strategy would work? Porsche. Take a look at the German manufacturer's consumer site, and you'll notice that the Boxster is less expensive than the Cayman, despite being essentially the same car.
It's a fair point, and a price premium does a good job of emphasizing the sporting chops of the coupe over the open-air experience that normally entitles convertibles to higher MSRPs. It's unclear just how closely Jaguar will follow Porsche's example, though.
Both the Cayman and Cayman S boast an extra ten horsepower over a Boxster or Boxster S, and while this bump in grunt is negligible in every situation but an argument over which is "best," it isn't something to be ignored in the F-Type, particularly as cranking more power out of its supercharged engines should be a rather simple matter.

Jaguar Land Rover likely to build US plant... in three years

Jaguar Land Rover may very well open a plant in the United States, but the latest word has it that it'll be another three years or so before the company even makes a decision on the matter. The prospect first came up on our radar back in October when we reported that JLR was considering building a plant in the South. Georgia governor Nathan Deal even flew to the UK to solicit JLR's business. Former parent-company chairman Ratan Tata subsequently confirmed the idea was under consideration last month. And now the British automaker's CEO has told Automotive News that JLR will need a US assembly plant to fuel its growth in the vital North American market, but that'll it'll take a while to get going. The reasons for the delay, according to chief executive Ralf Speth, are threefold. For one thing, the automaker has its hands full at the moment opening plants in other locations: last year it opened one in China and this year it opened one in Brazil. It also recently opened a new SVO facility, an electric-propulsion R&D center and a new engine plant all in the UK, and can only handle building so many new facilities at a time. JLR will also need US suppliers of aluminum components to step up their game, as the company relies heavily on aluminum construction for their vehicles. US automakers shifting to aluminum for models like the new Ford F-150 will encourage American suppliers to get into the game, but it may be a while before they're up to Jaguar Land Rover standards. Finally, JLR will need to increase its sales potential in the US in order to justify local production. Speth says the company would need one model of which it could sell 30,000 to 40,000 units in the US alone, and it sold less than 18,000 units of its best-selling the Range Rover Sport here last year. In fact the entire Jaguar brand sold less than 16,000 units throughout all of last year in America, with Land Rover selling far more at over 50,000 units to contribute to total sales of over 67,000 units. Related Video: Featured Gallery Jaguar Land Rover Engine Manufacturing Center View 16 Photos News Source: Automotive News - sub. req.Image Credit: Jaguar Land Rover Plants/Manufacturing Jaguar Land Rover jaguar land rover jlr