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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar XK to cease production this summer

With the introduction of the F-Type coupe and convertible, Jaguar has cleared room in its sports car lineup to drop the XK for new models. "There will be a 2015 model year XK, but the rumors are true, production for the XK will end later this year after eight years," said Wayne York Kung, Jaguar USA National Product Communications Manager, in an email to Autoblog. A replacement for the GT might be a very long way off.
The automaker told Auto Express that it's part of a "wider strategic vision and product planning cycle." Ending assembly will allow the feline luxury brand to build better-selling vehicles like the XE, its upcoming BMW 3 Series fighter. The new sedan is scheduled to go on sale in Europe in 2015 and in the US in 2016. It also needs to make room for the C-X17 crossover to be built, which is likely expected to sell better than a 2+2 GT car.
"There are no immediate plans to replace the XK," said Kung in his email. Jag was rumored to be considering moving a future generation of it upmarket. The new model would have been a bigger, softer grand tourer and allow the F-Type to be the brand's more hardcore sports car.

50th Anniversary Porsche 911 vs. Jaguar F-Type Coupe is a battle of beauty, brawn

There can't really be a loser between the Jaguar F-Type Coupe R and the Porsche 911 50th Anniversary Edition. One might be better than the other, but if you're behind the wheel of either of them, you can't complain. In a new video, Motor Trend takes on the difficult task of determining which one of these European powerhouses is the best, not just in terms of raw performance, but also how they actually feel to drive.
The Porsche 911 is one of the perennial favorites of the motoring world. It just doesn't go away and always seems capable of challenging the top vehicles in its class. In this video, Motor Trend takes a look at the 50th Anniversary Edition model that celebrates that heritage while boosting power somewhat over the standard version.
The F-Type Coupe is an incredibly masculine car, MT describing it as "a British Corvette." The coupe's exterior lines are tautly stretched over its athletic body, and it's supercharged 5.0-liter V8 sounds like a demon's growl. Jaguar seems to have things right with its latest sports car.