2007 Jaguar Xk Base Coupe 2-door 4.2l on 2040-cars

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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar appoints Joe Eberhardt as North American President

Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
Eberhardt joins JLR NA in a good, but challenging time for the company. It's fresh off the launch of the Range Rover Sport and Jaguar F-Type, which have been subject to rave reviews, and its overall sales are up 21 percent over 2012. Still, as Automotive News points out, the two manufacturers face a fight to become the equal of A-list competitors like BMW and Mercedes in the eyes of consumers.
"Joe brings a proven industry track record and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers," JLR's group sales operations director, Andy Goss, said.

Bloodhound SSC makes its speed-ready debut in London

Bloodhound SSC, the 1,000-mph land speed record contender, broke cover this week in Canary Wharf, London, in the heart of the Docklands financial district. "This is the best of British engineering meets the best of British banking," quipped Philip Dunne, MP, minister of state for defense procurement, which has provided backing for the team in terms of Army and Royal Air Force personnel and equipment. The team announced that Bloodhound will do its first test runs in Newquay, Cornwall, next spring before traveling to Hakskeen Pan in northwest South Africa in the fall. There, on October 15, 2016, it will make its first attempt on the land speed record, which currently stands at 763.035 miles per hour. That speed was set by Thrust SSC in the Black Rock desert on October 15, 1997 by Bloodhound's driver, Andy Green. Nineteen years later to the day, Green will be shooting for a speed over 800 mph. Over 8,000 people will come to Canary Wharf to see this extraordinary jet- and rocket-powered car over the next couple of days. This is the first-ever viewing of the machine in assembled form. The right-hand side is fully dressed in desert spec, complete with forged aluminum wheels and aerodynamics. The left-hand side is in 'naked' Newquay test spec, with panels removed for easy access and the whole thing riding on rubber tires that can run on tarmac. First impressions are of a big yet muscular car simply crammed with engines, jets, and rockets. The most recognizable thing, apart from the seven fire extinguishers, is the Jaguar AJ133 5.0-liter V8, lifted from an F-Type, which will run the fuel pumps that deliver over 211 gallons of high-test peroxide over the rocket motor's 20-second burn time. The EJ200 Typhoon military jet engine occupies the top floor and provides nine tons of thrust, and underneath is the single Nammo rocket motor providing an additional four tons. "When we go for 1,000 mph, we'll need another two rocket motors," says Mark Chapman, Bloodhound's chief engineer. "That total additional eight tons of thrust is what we'll need to get from 800 to 1,000 mph." He explains that the rear of the car will have to be redesigned to accommodate the two additional rocket motors, and the suspension might have to be adapted with longitudinal rear spring units like the fronts. There are still unknowns in the project, such as the area of vacuum that will follow the car several meters behind.