2007 Jaguar Xk on 2040-cars

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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar F-Type gets even more British with Design Edition

Short of maybe driving a Morgan while wearing tweed and smoking a pipe, automobiles don't come much more quintessentially British than a Jaguar. But now the F-Type is going to be even more so with the launch of the new British Design Edition. It's based on the six-cylinder F-Type S, but upgrades with a series of special touches to set it apart. Red, white, and blue are the dominant colors from which buyers will be able to choose both the exterior color and that of the interior contrast stitching. The leather interior comes in black, and those less patriotically inclined can spec the outside to match. The British Design Edition also features 20-inch wheels in dark gray satin finish, packing upgraded brakes with red calipers. The Design package comes standard with upgraded aero, as does the 12-speaker Meridian sound system. And naturally there are special insignia inside and out. Buyers will be able to choose between coupe or convertible and rear- or all-wheel drive, but either way motivation comes in the form of JLR's 3.0-liter supercharged V6, driving 380 horsepower and 339 pound-feet of torque through an eight-speed automatic transmission. Only 300 units will be coming to the United States, with prices starting at $92,100 (plus a $995 destination charge) – representing a substantial $14.8k premium over the $77,300 price of entry for an F-Type S Coupe. Spec one out with similar options and you'd be looking at $86,250, which makes the privilege (and resale value) of acquiring the limited edition a $5,850 proposition. Any way you cut it, though, the elbow patches cost extra.

Jaguar details new Ingenium four-cylinder engines [w/video]

When Jaguar lifted the veil on its new XE sports sedan earlier this month, it only revealed details on one engine - that being the 3.0-liter supercharged V6 in the flagship XE S. But we already knew that the British automaker's new entry-level model will offer many other powertrain options, and now it has revealed a little more.
Jaguar has been developing a new family of 2.0-liter four-cylinder engines it calls Ingenium, which will be offered in a wide array of configurations and specifications. In advance of its debut at the upcoming Paris Motor Show, the Leaping Cat marque has announced the specifications of the two diesel versions. The first will offer 161 horsepower and 280 pound-feet of torque and some of the best environmental credentials on the market. There will also be a more potent version with 177 hp and 317 lb-ft, which Jaguar says is "one of the highest torque outputs in the class." Either way, both versions feature variable exhaust valve timing, cooled low-pressure exhaust gas recirculation and selective catalytic reduction technologies to help meet the stringent Euro 6 standards.
That's all well and fine, but considering that Jaguar doesn't offer diesels in North America, the chances of these oil-burners making their way Stateside seem slim. But if you watch the video below, you'll also find basic specs on their gasoline counterparts as well. Like the diesels, they're turbocharged and displace 2.0 liters, but in petrol form, they offer 197 hp and 206 lb-ft of torque, or 236 hp and 250 lb-ft.