2005 Xk8 Used 4.2l V8 32v Automatic Rwd Convertible Premium on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

Jay Leno checks out a replica 1937 Jaguar SS100

This 1937 Jaguar SS100 might be fantastic, but it's not an original. It's a replica, but one built to exacting standards and the original design. And it stopped by Jay Leno's Garage for a quick spin. The original was built by SS Cars Ltd, the precursor of the company we know today as Jaguar – and which changed its name and logo after WWII for reasons that shouldn't require explanation. There were only a few hundred of them made between 1936 and 1940, but they remain a popular choice among recreation manufacturers. Many of those replica constructors are based out of the UK, but this particular example is the work of one Jason Len, head of XKs Unlimited out of San Luis Obispo, CA. Len and company will produce a turnkey replica of the pre-war Jag convertible starting at $170,000. Which may seem like an awful lot for a replica, but that price may seem entirely reasonable when you see all the attention that goes in to building one. Watch the video above to see for yourself. Related Video: