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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Jaguar sets a lap record at a near-forgotten French race track

If asked to name any race track in France, most racing and car enthusiasts would probably answer the Circuit de la Sarthe, known for the 24 Hours of Le Mans. Then there's the famous Magny-Cours or Circuit Paul Ricard, but not everyone remembers the Circuit de Charade near Clermont-Ferrand. This challenging track has been called a "twistier and faster" version of the Nurburgring, and in its original five-mile form, it barely had any straights. Formula 1 races were held there in the late 1960s and early 1970s, but safety concerns saw the French Grand Prix moved to Paul Ricard for most of the 1970s and 1980s, alternating with Dijon-Prenois. Later on, the track was essentially halved during modernization work, and it's now largely used for track days. The full length circuit was last used in 1988. This history lesson about a seemingly forgotten French race track is due to one good reason: Jaguar has returned to the venue to set a lap time with a new, all-wheel drive XE. The flying lap of the full five-mile track was the first one in 30 years, and the 4-minute, 9-second lap time set by Belgian racing driver Vincent Radermecker now stands as a record. Due to changes and the fact that the track originally utilized parts of public roads, the lap now included two gateways and a roundabout. Unshockingly, those weren't around in its racing days. The comparisons with the Nurburgring are apt, as Radermecker's comment confirms. "I set the production (sedan) record at the Nurburgring in the XE SV Project 8 last year and this lap was every bit as demanding. The longest straight is barely 600 metres, so I can see why drivers used to call this the French Nurburgring." The Jaguar used for the record lap is an XE 300 Sport, which is powered by Jaguar's 300-horsepower 2.0-liter four-cylinder turbo engine. It hits 60 mph in 5.4 seconds, and the average speed on the Charade lap was 72 mph. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jaguar XE record lap View 9 Photos Image Credit: Jaguar Jaguar Automotive History jaguar xe