2000 Jaguar Xk8 Base Convertible 2-door 4.0l on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar to build 25 D-type racing cars to finish off 1956 production run

It's good to pick up where you left off, even if it's been more than 60 years. In 1956, Jaguar planned to built 100 D-type racing cars, but only 75 were completed. The missing 25 cars will now be built at Jaguar Land Rover Classic Works in Warwickshire, England, and they will all be built according to the original, authentic specifications. Customers can choose between 1955-style "Shortnose" cars and 1956-style "Longnose" versions; the prototype is of the latter specification. All of them will have the original six-cylinder XK engine, and they will come with a lot of Le Mans heritage, as D-types won the famous 24 hour race in 1955, 1956 and 1957. During their competition years, D-types were driven by such motorsport legends as Mike Hawthorn, Stirling Moss and John Fitch. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The newly built D-types will be the third continuation models from Jaguar's classic works. Earlier, they announced they were building nine XKSS cars to finish off a production run that was cut short by a 1957 fire, and in 2015 the division built six Lightweight E-Types. The XKSS itself was strongly related to the D-type, as originally it was based on unfinished D-types sitting around in the workshop after Jaguar temporarily retired from racing. As Jaguar Classic's Engineering Manager Kev Riches says of the continuation cars: "Each one will be absolutely correct, down to the very last detail, just as Jaguar's Competitions Department intended." No pricing details have yet been announced, but they will surely follow the D-type's official debut at the Retromobile classic car show in Paris this week. Related Video: