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Jaguar Land Rover CEO: Wrong Brexit deal will cost thousands of UK jobs

BIRMINGHAM, England — The wrong Brexit deal could cost tens of thousands of jobs, the boss of Britain's biggest carmaker Jaguar Land Rover warned on Tuesday, saying he had no idea whether his plants would be able to operate after Britain leaves the European Union next year. Ralf Speth also said that the company would not be able to build cars if customs checks meant that the motorway to and from the southern English port of Dover, which is used to transport components, becomes a "car park" due to snarl-ups of people no longer able to move freely among EU countries. Speth made the warning at a conference in Birmingham, central England, speaking shortly before Prime Minister Theresa May, who is battling to have her so-called Chequers Brexit plan accepted by many in her Conservative Party as well as the EU ahead of Britain's departure from the bloc on March 29. "A thousand (jobs were) lost as a result of diesel policy, and those numbers will be counted in the tens of thousands if we do not get the right Brexit deal," warned Speth, referring to redundancies made earlier this year at the firm. "Currently I do not even know if any of our manufacturing facilities in the UK will be able to function on the 30th," he said. The boss of JLR, which built nearly a third of Britain's cars last year, also said long-standing issues around low productivity in Britain could be compounded by a Brexit agreement which made the country less competitive. "It is thousands of pounds cheaper to produce vehicles for instance in Eastern Europe than in Solihull, and what decisions will I be forced to make if Brexit means not merely that costs go up but that we cannot physically build cars on time and on budget in the UK?" he said.Reporting by Costas Pitas

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar F-Pace SVR with 550 horsepower headlines 2019 F-Pace refresh

Jaguar has introduced the lightly refreshed F-Pace for 2019. The regular models are updated with better infotainment and interior touches, but the big deal is the SVR version with its 5.0-liter V8 engine. We already saw the F-Pace SVR at the New York Auto Show, and it will now be available as a 2019 model. The supercharged V8 engine with a variable valve active exhaust system produces a whopping 550 horsepower and a touch over 501 lb-ft, hitting 60 mph in just 4.1 seconds. The SVR's top speed is 176 mph, and it's priced from $79,990. The entire gasoline-powered F-Pace lineup gets exhaust particulate filters, even the SVR. Jaguar says the ultrafine particle trapping system is regenerated every time the driver lifts his foot off the throttle. Jaguar does say the setup is market-specific. There are also larger, 21.66-gallon fuel tanks for the 250- and 300-horsepower Ingenium I4 cars, the 380-hp V6 version and the SVR, to improve range. There's now adaptive cruise with steering assist, which operates between 0 and 112 mph, and emergency braking and lane-keeping assists are standard as well as a driver condition monitoring system and a rear camera. Safety tech has also been packaged into optional safety packs, called Park Pack, Drive Pack and Driver Assist Pack; the third of these combines the earlier two and adds adaptive cruise with steering assist. The 10-inch infotainment touchscreen is standard, and Jaguar now offers new, 14-way adjustable "slimline" sports seats as an option. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Jaguar F-Pace View 11 Photos Image Credit: Jaguar Jaguar SUV Luxury