1958 Jaguar Xk 150 Fhc Numbers, Matching, Original Colors, Known History on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

'New' continuation Jaguar XKSS to debut in November in LA

Jaguar announced on Tuesday two important debuts for Jaguar Classic's continuation models, the Lightweight Jaguar E-Type and the new XKSS. In November, the Jaguar XKSS continuation model will make its debut in California to coincide with this year's LA Auto Show. The company revealed the plan to build nine of these cars a few months ago in order to complete the original production run. That run began in 1957 when Jaguar began building road legal versions of unsold D-Type race cars. However, production stopped short when a fire at the Browns Lane factory destroyed the remaining cars. Jaguar explained that the company will use what they learned from developing the Lightweight E-Type continuation series, and Jaguar Classic employees will build these XKSS models to the original specifications. If you had your heart set on ordering one to fulfill your Steve McQueen fantasy, you're out of luck. All nine have already been sold. View 46 Photos In addition to the XKSS public reveal, the 2015 Jaguar Lightweight E-Type will soon make its competition debut. The car in particular is chassis number 15, one of the six continuation cars, and it will compete in the Jaguar Classic Challenge race on July 9 at this year's Le Mans Classic. Another automotive icon will be behind the wheel of this iconic sports car. Top Gear presenter and automotive journalist Chris Harris will pilot the E-Type at Circuit de la Sarthe alongside an array of other vintage Jaguar race cars. Like the XKSS continuation cars, the Lightweight E-Types were also built to finish their respective production run. And although these continuation cars are only a couple of years old, they are identical to the originals and are thus FIA compliant for historic racing. Related Video:

Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.