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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguar F-Pace V6 reminds us why we love supercharged engines

There are many things we like about our 2018 Jaguar F-Pace long-term car, as well as some things we don't care for, but easily one of the best things about it is the engine. Under the hood is the 380-horsepower supercharged V6 that Jaguar offers on other models. That amount of power would be fun in just about any car with any engine, but there are specific reasons why this particular engine is special, and it's because of that supercharger. Supercharged engines have a very different character than increasingly common turbo engines. One of the most noticeable differences being engine response. Unlike turbo engines, the F-Pace's V6 feels hardwired to your foot. Every extra millimeter of pedal travel yields a slightly greater amount of tug. And the tug is felt immediately. Even the best turbo engines have a hard time recreating this response. The power band is very linear, as well, so you know exactly what you're getting every time you hit the gas. The engine is wonderfully torquey, too. Because the Jaguar's engine uses a classic Roots-type blower, there's a major improvement in low-end torque. This means that our F-Pace has loads of grunt for punting around at low-rpm and can seriously move when tromping on the gas. And because of the near-instant throttle response and linear power band, it doesn't slam you in the back unexpectedly like some turbo engines do. Despite how great these supercharged engines are to experience, we're concerned that supercharged engines like this may disappear in all but ultra-limited production, high-performance cars such as the Chevy Corvette Z06 and Cadillac CTS-V. The reason being that car companies have to keep making cars more fuel efficient and lower emitting. Putting a supercharger on an engine is adding a handicap, since it takes engine power to spin the belt-driven supercharger. And when a turbo, which uses wasted energy from exhaust gas to spin the compressor and built boost, can effectively do the same thing, it's hard to make a case for a supercharger. We won't give up hope completely, though. Mazda is using superchargers on its spark-assisted compression ignition gasoline engines. And while we're not sure how powerful and sporty those will be, Mazda has said that it's going with superchargers for exactly the reasons we like the Jaguar engine: smooth power and fast throttle response.

Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."