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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar SUV mule doing Ring testing in Evoque clothes

Jaguar has moved its Range Rover Evoque-bodied tests of the production C-X17 Concept from icy streets to the legendary Nürburgring, as work continues on the brand's first SUV.
Really, there's not a great deal of new stuff here. Based on the number plates, this is a different vehicle from the one we saw back in March, which we originally identified as the upcoming replacement for the Land Rover Freelander/LR2. The details, though, appear largely the same. The biggest distinction we can see between the March tests and this are the US-spec headlights, which add amber reflectors at their sides. Based on these shots, it does seem as if the C-X17 should be a fairly poised road vehicle, as the engineers hustle it around the 'Ring.
Of course, as soon our spies can capture images of a production-bodied C-X17, we'll be sure to pass those on to you. Until then, take a look up top for images of the Range Rover-bodied Jaguar as it tests at Germany's Nürburgring. You can also scroll down for our March images for the C-X17 mules testing on public roads.

2018 Jaguar I-Pace hits the Nurburgring in all its electric glory

Jaguar is continuing development work on the I-Pace, its first all-electric model set to arrive in 2018. Today we're getting fresh spy shots of the svelte crossover being unloaded for testing at the Nurburgring, and the I-Pace looks almost identical to the concept model and a prototype we spied earlier this year. It's expected to debut next fall at the Frankfurt Motor Show. Despite wearing Slimer-green camouflage, the I-Pace's curves and creases are evident. It's fronted by a prominent grille that's mainly for looks, angled headlights, and short overhangs. Obviously, Jag wants you to know it's working on an electric car, as the test mule wears the hashtag #jaguarelectrifies on the sides and #ipace on the hood. Subtle. Jaguar hasn't confirmed US specs, but based on the concept car the I-Pace generates 400 horsepower and 516 pound-feet of torque to all four wheels from a 90-kilowatt-hour lithium-ion battery pack. The crossover can hit 60 miles per hour in 4 seconds and has an expected range of 220 miles. Jaguar is investing in electric technology, though it's also looking to diesels and smaller-displacement four-cylinder engines as part of its future powertrain strategy. On Monday, the company confirmed plans for a 296-hp turbo four-cylinder that will be offered in the 2018 XE, XF, and F-Pace, as the well-received Ingenium engine family expands. In Jaguar parlance, the "Paces" are crossovers: The F-Pace is a midsize utility vehicle. The E-Pace is a compact crossover, and the I-Pace is an electric crossover. Try to keep up. Related Video: Featured Gallery 2018 Jaguar I-Pace View 10 Photos Green Spy Photos Jaguar Crossover jaguar i-pace