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Jaguar testing facelifted XJ in UK

Europe's flagship luxury sedans don't go through their lifecycles quite as quickly as other models need to, but with the new Mercedes-Benz S-Class hitting the road, Jaguar must feel it's time for a little update for its XJ sedan. And as these spy shots demonstrate, that's just what it has in store.
Falling firmly in the subtle-facelift category (as opposed to the full refresh), the placement of the camouflage on this new XJ appears to be hiding new fascias front and rear. Reshaped bumpers, trunk lid, grille and air apertures seem to be part of the impending facelift, but for better or worse, those black rear pillars seem to be staying put.
While Jaguar's at it, we can expect some updates to the cabin as well, with upgraded infotainment, ambient lighting and such. But don't go expecting anything radical at this stage. The XJ has been on the market for about four years, and it'll be another few before it demands a complete overhaul.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2016 Jaguar XE pounces on the Parisian port

It's been about five years since Jaguar discontinued the misguided X-Type and exited the compact luxury sedan market, but today marks the British automaker's re-entry into the segment with the public debut of the all-new XE.
Pitted against the likes of the BMW 3 Series and Mercedes-Benz C-Class, the new Jaguar XE is based on an all-new aluminum architecture that will underpin many new felines to follow, and packs a new family of four-cylinder engines. That is, aside from the range-topping XE S pictured above, with the super-six borrowed from the F-Type.
Conservatively styled but elegant and uniquely Jaguar, the XE isn't set to arrive Stateside until 2016. So unless you're planning a trip overseas (with a stop at a Jaguar showroom on the itinerary), our gallery of live shots from the floor of the Paris Motor Show here at the Porte de Versailles may be the best look you'll be getting at Coventry's latest for the next couple of years.