on 2040-cars

Auto blog

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Crowd sets Waymo self-driving vehicle ablaze in San Francisco

A crowd vandalized and set fire to a Waymo self-driving car using a firework in San Francisco on Saturday, the Alphabet-owned company and authorities said, marking the most destructive attack so far on driverless vehicles in the U.S. On Saturday night, a crowd surrounded a white sport utility vehicle that was moving along a street in the city's Chinatown district, a company spokesperson said. Michael Vandi, a witness who posted videos of the incident, told Reuters that people were celebrating China's Lunar New Year by setting off fireworks. A person jumped onto the hood of the Waymo vehicle and broke its windshield. Another person also jumped on the hood 30 seconds later as some in the crowd clapped in approval, he told Reuters in an X direct message. "That was when it went WILD," he wrote, describing people with skateboards breaking the glass and others graffitiing the car. "There were 2 groups of people. Folks who encourage it — and others who were just shocked & started filming. No one stood up — i mean there wasnÂ’t anything you could do to stand up to dozens of people." His video showed the vehicle engulfed in flames with a huge plume of black smoke. Waymo said someone threw a firework inside, which set the vehicle on fire. The fire department posted pictures on social media of the charred remains of the car and said a firework started the blaze. "The vehicle was not transporting any riders and no injuries have been reported. We are working closely with local safety officials to respond to the situation," the company said. It did not say what caused the attack. The San Francisco Police Department said it was investigating the cause of the fire and did not say whether arrests have been made. The electric car, a Jaguar I-PACE, is equipped with 29 cameras and other sensors. The latest incident came a day before the Super Bowl NFL championship involving the San Francisco 49ers and the Kansas City Chiefs. "This was a one-off event," the Waymo spokesperson told Reuters, adding it will "continue serving riders during todayÂ’s festivities." The incident was not the first time people have harassed self-driving cars, but its severity may illustrate growing public hostility following a pedestrian-dragging accident last year involving a vehicle operated by General Motors' Cruise unit.

Entry-level Jaguar X-Type successor due in 2015, crossover a year later

Jaguar's future product plans keep on slipping, slipping, slipping onto the internet, and the latest on it's entry-level luxury challenger is a 2015 due date. According to Automobile magazine, "most significant game-changer from Coventry" will be arriving on the same PLA platform that supports the Jaguar XJ and 2013 Range Rover. Kacher says the small sedan has already got the green light as codename X760, and will bow first as a four-door sedan, then as a crossover a year later.
This puts a date to a recent Autocar report that a small sedan and crossover were in the works. We've been getting reports of and concepts for a successor to the X-Type ever since Tata bought Jaguar - like the Bertone B99 concept last year, and this enthusiast concept more recently - since everyone knows it's what has to happen for "a new Jaguar" to succeed. We're looking forward to seeing what the English maker comes up with; if it remains true to form, it could be one of the few luxury competitors whose distinct model each look, well, truly distinct.