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Jaguar Land Rover proposes seats that scientifically massage your butt, for your health

Habitually sitting too long can degrade a person's health. Scientific research has proven that dormancy can increase the risk of obesity, diabetes, cardiovascular disease, deep-vein thrombosis, and metabolic syndrome, according to the Harvard Medical School. Although sitting can be avoided in many cases, such as using a standing desk at work, taking a seat is the only option when hopping in the car for a drive. Jaguar Land Rover (JLR) is hoping to address this negative aspect of cars with a new high-tech seat that the company says mimics the act of walking.  JLR calls the concept a shape-shifting, or morphable, seat system, and it is currently in a trial period with Jaguar Land Rover’s Body Interiors Research division. Using actuators built into the seat's foam, the seat will constantly be in motion with micro-adjustments that can be tuned to the needs of different people and body types. JLR believes it has created a system that recreates what is known as pelvic oscillation, a motion that can supposedly trick the brain into thinking the body is walking. In addition to helping to prevent internal health issues, JLR also notes that a sedentary lifestyle can degrade and shorten muscles in the legs, hips, and rear. If these muscles are worked on a regular basis, the chance and risk of injury and back issues could potentially be reduced. The new seats are just one of many car interior technologies JLR has explored. In the past, we've seen tech that tracks brainwaves and heart rates, creates augmented reality, helps prevent motion sickness, and helps stop the spread of germs. They've also taken the time to have an expert demonstrate the perfect seating position. Most of this stuff is experimental for now, but it's possible similar features could eventually trickle down to production cars, in time. See how the seat moves in the video below. Related Video:    

Jaguar Land Rover rescues British off-road tuner Bowler

Jaguar Land Rover's Special Vehicles Operation (SVO) rescued British off-road tuner Bowler from an uncertain fate. The firm has worked with Land Rover in the past, but it has always been independent. While JLR isn't in an ideal position to make acquisitions, and its recent financial troubles are well documented, Bowler was on the brink of shutting down. The small, 34-year old company had entered administration, and the 26 people it employed risked losing their jobs. Monetary details haven't been released, meaning we don't know how much Bowler was worth, but the firm pointed out it's now fully owned by SVO. It joins SV, Vehicle Personalization, and Classic as the division's fourth pillar. It's too early to tell precisely where Bowler will fit in the JLR latticework, because the initial focus will be on stabilizing the company. It will remain based in Belper, England, and every member of its full-time staff has been offered a position as a JLR employee. Bowler made a name for itself by turning the original Defender into a rally car, and Land Rover said the expertise it acquired during decades of racing is highly sought after, so that's a hint we'll see more hardcore models developed jointly by the two companies sooner or later. The new Defender would lend itself well to the Bowler treatment. The Bowler name could replace the SVX nameplate used on the stillborn, V8-powered Discovery, for example. The tuner's focus on off-pavement performance means we're unlikely to see a Bowler-badged Jaguar, but anything is possible as global demand for SUVs (especially quick ones) continues to rise. What's certain is that, once Bowler is stable, it will grow bigger.

Jaguar spotted testing hardcore F-Type SVR

Jaguar keeps churning out more and more potent versions of the F-Type. And if these latest spy shots are anything to go by, it's got an even more powerful version in the works. Spotted undergoing testing near the Nurburgring is what appears to be a more hardcore variant of Coventry's shapely sports car. Beneath the usual swirly camouflage we can make out a reshaped front end with a deeper splitter and bigger air vents, along with a giant rear wing affixed to the tail atop an enlarged diffuser and quad exhaust tips. The wheels look like they're mounted to a lowered suspension and pack bigger carbon-ceramic brakes as well. Following the Range Rover Sport SVR, Jaguar is likely to label the new F-Type performance flagship as an SVR as well. Jaguar spokesman Richard Agnew confirmed to Autoblog that the R-S badge that previously adorned the most potent Jags is being phased out. That leaves the SVR badge as the most likely to appear on the back of this beast once it reaches production, although that much has yet to be confirmed: "As we stated when Jaguar Land Rover Special Operations was formed," says Agnew, "it is our intention to create a high-performance Jaguar SVR and we are currently evaluating what product to launch first." Nameplates aside, we're more interested in what this amped-up F-Type is packing underneath. We'll likely be looking at an even further enhanced version of the company's signature 5.0-liter supercharged V8 pumping out a good 600 horsepower, which would eclipse both the 550 hp in the F-Type R and the 575 in the Project 7 speedster – potentially driving all four wheels. We'll just have to sit tight to find out, but in the meantime you can scope out the spy shots in the gallery above for a closer look at what Jaguar's Special Vehicle Operations division has got in the cooker. Related Video: