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The 200-mph Jaguar F-Type SVR is coming to Geneva

Jaguar has good news for us: The new F-Type SVR will make its grand debut at March's Geneva Motor Show. Following up on leaked stats from last week, Jag confirms the hardtop F-Type SVR will be capable of hitting 200 miles per hour. The British brand doesn't go much further in confirming other details from last week's report, though. So even though the top end's extra 14 mph has to come from somewhere, we still can't be certain it'll be thanks to a reported 567 horsepower or 516 pound-feet of torque. Jag also won't yet confirm the reported claim of a 3.7-second sprint to 62 mph. What the company is saying, though, is that its first SVR-badged model will be "lighter, faster, and more powerful." JLR's Special Operations boss, John Edwards, calls the new SVR an "all-weather supercar." That lends credence to initial reports that the hottest F-Type will send its power to all four wheels. While the F-Type SVR will hit the Geneva stage on March 1, we won't be waiting that long for all the details – Jaguar will release a complete array of images and details on February 17. We'll have more then. 200MPH JAGUAR F-TYPE SVR TO MAKE GLOBAL DEBUT AT 2016 GENEVA MOTOR SHOW (MAHWAH, N.J.) – January 26, 2016 - The new 2017 Jaguar F-TYPE SVR will make its global debut at the 2016 Geneva Motor Show on March 1, 2016 and will go on sale in summer 2016. Capable of accelerating to 200mph, the new F-TYPE SVR is the first Jaguar to wear the SVR badge and is developed to exploit the two-seat aluminum sports car's full potential while retaining its day-to-day usability. Lighter, faster and more powerful, the new F-TYPE SVR takes performance, dynamics and driver involvement to a new level yet retains the comfort and duality of character inherent to all Jaguar cars. "The new F-TYPE SVR is the first series production Jaguar car to be developed by Special Vehicle Operations and benefits from everything we know about precision engineering, performance and design," said John Edwards, Managing Director, Jaguar Land Rover Special Operations. "The result is a 200mph, all-weather supercar that you can drive every day – we even made a Convertible version so that enthusiasts can revel in the sound from the new titanium exhaust system." The new F-TYPE SVR will join the 2017 Model Year F-TYPE Coupe and Convertible range comprising of the F-TYPE, F-TYPE Premium, F-TYPE S, F-TYPE British Design Edition and F-TYPE R.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.