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Jaguar sends off XK with limited-run Final 50 edition

The Jaguar XK coupe and convertible are pointed at the production sunset, and the cars that will end their retail lives in the US will be the dubbed the XK Final Fifty Limited Edition. As the name implies there will be fifty of them made, 25 of the fixed-roof variety, 25 of the droptop.
As the name doesn't imply, however, they'll be based on the XKR and be injected with liberal doses of XKR-S and XKR-S GT: the 510-horsepower V8 from the XKR will be mated to normally optional items like the Dynamic and Performance Packs, machined front suspension components from the XKR-S and a 10-millimeter lower ride height, the louvered hood from the XKR-S GT and Vortex 20-inch forged wheels. The sheetmetal gets a bath in Ultimate Black paint "with special trim" and badged door sill plates. Convertibles will come black roofs, but the Performance Active Exhaust will keep you apprised of the 5.0-liter V8 bellows no matter which car you choose.
They'll go into production this summer and hit dealerships in the fall. There's a lengthy press release below with more info on how this cat will sing its swan song.

2015 Jaguar F-Type R Coupe [w/video]

This is it. This is the nasty cat we've been hankering for most. Whereas the Jaguar F-Type convertible remains the company's purest expression of lifestyle fun and expendable income, it's this coupe version that originally stole our eyeballs and never gave them back when it debuted as the C-X16 Concept way back at the 2011 Frankfurt Motor Show. And now we've had an early turn at driving the most potent variant, the Jaguar F-Type R Coupe.
This F-Type Coupe design is so utterly visually stunning that, even if something dynamically or functionally was not really to our liking, we would still want to have the wherewithal to buy one and garage it, if only to stare at it - not unlike our reaction to the 2007-2009 Alfa Romeo 8C Competizione coupe, then. Whether such beauty needs to be in the form of this $99,000 mondo 542-horsepower R version or the more attainable six-cylinder trim is an open question.
In case you need reminding, that's 542 horses maxing out at 6,500 rpm, along with 502 pound-feet of torque on tap between 2,500 and 5,500 revs. There is no indicator yet as to whether Jaguar will eventually come out with an R version beyond the 488-hp V8 S for the convertible, either, so this may well be our only shot at such hair-brained antics in this small Jag. Small and not quite light, we should add - despite its all-aluminum goodness - the F Coupe rings in at 3,638 pounds. That sort of heft is one thing on the street, but it's quite another on a twisty roadcourse, and we aimed to figure out if the coupe's 80-percent greater stiffness versus the open F-Type (along with its higher attendant spring rates) were enough to make a big difference.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.