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2014 Jaguar F-Type

Stepping Into The Lion's Den With A Big-Hearted Cat
If you're like me - and our demographics suggests you are - you've probably never seen a new Jaguar sportscar at your local showroom. I'm 36, and it hasn't happened in my lifetime... and not by a little bit. Oh, there have been a string of XK coupes and convertibles, and as of late, there have even been some genuine high-performance specials - namely the R, R-S and R-S GT models - but their basis has always been the 2+2 grand tourer shell, not a lighter and smaller footprint with more intrinsic sporting intent. The truth is that it's been a half-century since Jaguar introduced a proper new sportscar. Today, most people know the brand strictly as a purveyor of wood- and hide-lined luxury sedans.
In fact, if you're not an enthusiast with some appreciation for the marque's history, it's a bit odd to hear Jaguar executives proclaim that they are a sportscar company and always have been. By their reckoning, the 2014 F-Type seen here is in fact a return to form, a Rip Van Winkled brand pillar reanimated and reimagined to take center stage. It's a sentiment that must be particularly odd for car shoppers in developing markets like China, where Jaguar hasn't even been selling cars for very long. Yet because the original 1961 E-Type is perhaps the most gorgeous car ever to lay ply on the world's roads, we're prepared to cut them some slack.

Jaguar XE to start at $35,895, XF at $52,895

Jaguar has announced pricing for two of its most anticipated models, the new, entry-level XE sedan and the second-generation XF. The British marque also released price changes across its range and unveiled a new customer service pack called EliteCare. As you can see from the headline, the new XE starts at $35,895. That'll score you the base model, the so-called 25t, and its 2.0-liter, turbocharged four-cylinder engine. That puts the baby Jag right in the meat of a very competitive segment. It'll be undercut by the Cadillac ATS, BMW 320i, and Acura TLX, but it's a good bit more affordable than the Mercedes-Benz C-Class, Infiniti Q50, or Lexus IS. If you like your fuel extra smelly and your torque to be offered by the bucket-full, be prepared to shell out $37,395. The 340-horsepower, 3.0-liter, supercharged-V6-powered XE 35t will require at least $42,695. The XE's big brother, meanwhile, is subject to a significant price drop. The new base model, the 340-horsepower 35t, rings up at just $52,895, or over $5,200 less than the entry level V6-powered 2015 XF. Once again, Jag has parked itself in the middle of a popular segment, although unlike the XE, the vehicles that undercut the XF – the Infiniti Q70 and Acura RLX – are old or not particularly popular among consumers. That's good news for JLR, since the new sedan easily undercuts the BMW 5 Series and Audi A6, while sneaking in just below the likes of the Mercedes E-Class or Cadillac CTS. And if you're in mourning for the 2.0-liter, turbocharged XF, don't be – the new 35t is only $2,000 more expensive, is lighter, and has 100 more horsepower. Finally, we have Jaguar's new EliteCare program. Essentially, should you purchase anything from model year 2016 and beyond, your car will be subject to a limited warranty, free scheduled service, and 24/7 roadside assistance for five years or the first 60,000 miles of ownership. Owners will also have access to Jaguar's InControl Remote and Protect services for the first 60 months. According to the Brits, the warranty is the best in the class, while the free maintenance lasts longer than the competition. Read on for the full press release from Jaguar, which includes details and other small pricing tweaks for the company's range.

2017 Jaguar F-Type slashes $3,600 off base model

It won't be quite such a drain on the checking account to hop into a Jaguar F-Type for the 2017 model year. The 2017 F-Type Coupe will start at $62,395 (after the $995 destination charge), which is $3,600 less than the 2016. Jag will also give the convertible a $2,700 price cut to begin at $66,395. Drivers won't really be giving up amenities with either of these. Both entry models will use the company's supercharged 3.0-liter V6 making 340 horsepower and a six-speed manual transmission. They'll come with partially electric six-way adjustable seats and a fixed metal roof for the coupe. New standard features will include a valet mode, solar attenuating windshield glass, and the brand's EliteCare warranty with five-years/60,000 miles of complimentary scheduled maintenance. The vehicles also still pack navigation and a surround sound stereo system. The 2017 F-Types will arrive at dealers in late spring 2016. The move to cut prices follows on Jag's decision in September to slash the cost of the XF 35t by over $5,200. Related Video: THE 2017 JAGUAR F-TYPE • 2017 Model Year F-TYPE lineup to include new $61,400 1 F-TYPE Coupe and new $65,400 1 F-TYPE Convertible entry models, reducing available cost of entry to the sports car family by $3,600 and $2,700 respectively • Standard Best-in-Class Jaguar EliteCare Ownership Package 2 Featuring New Vehicle Limited Warranty, Roadside Assistance, Jaguar InControl® Protect & RemoteTM and the Longest Complimentary Scheduled Maintenance Package of any Luxury Brand in the Market (Mahwah, N.J) – November 12, 2015 – Jaguar North America today announced it will expand the price range of the F-TYPE lineup in the U.S. for the 2017 model year to include new entry-level coupe and convertible models which lower the introductory price of the F-TYPE Coupe & Convertible to $61,400 1 and $65,400 1 respectively. The 2017 line-up of Jaguar sports cars will continue to consist of the F-TYPE, F-TYPE S and the range topping F-TYPE R. The addition of a new entry price level for 2017 Jaguar F-TYPE builds upon the pricing realignment strategy announced as part of The Next Generation of Jaguar for the 2016 model year in which an improved competitive value position was brought to market through a combination of new entry priced models, increased standard equipment and lower MSRPs that all help the brand target the heart of the luxury market.