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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar wants to make real-life driving just like a video game

Jaguar Land Rover is on a bit of a tech bent today. It's announced its new family of four-cylinder engines and a "self-learning" vehicle Range Rover prototype, and now it's announced what it calls the Jaguar Virtual Windscreen.
The technology is similar to other head-up displays and telematics recorders already on the market, the Jaguar Virtual Windscreen concept takes things to the next level to turn real-life driving into a video game-like experience. It's being demonstrated with data like lap times, grid positions, virtual racing line and brake guidance... even "ghost" cars from previous laps and virtual cones for simulated autocrossing. Just like you'd find in the latest version of Forza or Gran Turismo, but you know... in an actual car - in this case a Jaguar F-Type. It's similar to the Transparent Bonnet system Land Rover revealed a couple of months ago, but instead of rock-crawling, it's for the race track.
The system also incorporates gesture controls and could be configured to display instrument data, a video feed from a rear-view camera to replace the mirror. Check out the details and the video below for a closer look at what JLR has got in store for the near future.

Jaguar teaches Mena Suvari and Sebastian Stan how to drive the F-Type

Automakers conduct driver training programs on racing circuits around the world for a variety of participants: journalists, customers, even celebrities. And at a recent session of the Jaguar Performance Driving Academy at the Circuit of the Americas in Austin, Texas, the Leaping Cat marque had a couple of the Hollywood types in the paddock.
In addition to the various (evidently well-heeled) members of the public, learning how to pilot the new F-Type Coupe R on the track this time around were actors Sebastian Stan and Mena Suvari. You might recognize Stan from his roll as Bucky Barnes in the Captain America movies and Suvari from such red, white and blue favorites as American Beauty and the American Pie franchise, but both got a first-hand taste of one of Britain's finest courtesy of Jaguar.
So how did it go? Well, as one of the less-famous participants put it, it was #awesomesauce." We couldn't possibly reproduce in words her enthusiasm in person and on camera, so you'll just have to watch the video below to see for yourself.