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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2019 Jaguar I-Pace Review: The EV age is approaching

It feels like we're anxiously inching up the initial mountain of a roller coaster track – click, click, click. On the other side is a massive plunge into a widespread electric future where EV's aren't just acceptable alternatives to gas-powered cars, they're superior. There's indeed a veritable train of luxury EVs coming soon, clicking up that track, but the 2019 Jaguar I-Pace is the first from a big-name luxury brand to crest it, providing that first tinge of anticipation for the ride to come. It's wildly fun, surprisingly practical and a more polished product than the perpetually rough-around-the-edges Teslas. It also reimagines what Jaguar can be while also staying true to key elements of its past and present. Driving the silky, effortlessly torquey old Jaguar XF Supercharged was intoxicating, and so is the I-Pace, albeit it in a different and indeed superior all-electric way. Its torque flattens you into the enveloping sport seats slathered in red leather, yet it's responsive without feeling overly caffeinated or neck-snapping. Like other Jaguars, it also provides a little audible pomp to the driving experience. It's no barking F-Type R, but its Active Sound Design system pipes into the cabin a deep, purr-like noise when in Dynamic mode that, if not exactly akin to an actual exhaust system, is much closer to it than the usual high-pitched electric motor whine (you can hear it in the accompanying video). Jaguar recognizes that we expect noise and g-forces to go together. And that goes for g-forces in a straight line as well as around corners. The I-Pace resolutely sticks to even marginal pavement like – well, I've already used the roller coaster metaphor above, so what the hell? – it's on rails. It has the perfect recipe for astonishing grip: all-wheel drive; sticky summer tires on 20-inch wheels pushed to the corners; a heavy battery mounted low and in the middle of the chassis; a 50:50 front-to-rear weight balance; and an available adaptive air suspension that constantly adapts to the road. Oh, and it was engineered by Jaguar, a company widely renowned for its superior-handling cars and SUVs. Steering feel could perhaps be increased a smidge, but through the wheel and the seat of your pants, you do experience what the I-Pace is doing. That adaptive suspension also sops up bumps shockingly well (another Jaguar trait) despite those pretty 20-inch wheels adding some impact harshness (ditto).

Jaguar Land Rover seeks to block U.S. imports of Porsche, Audi, Lamborghini, VW SUVs

You wouldn’t know it was about Jags and Lambos, to judge by its rather dry name: In the Matter of Certain Vehicle Control Systems. But thatÂ’s the complaint Jaguar Land Rover Automotive Plc filed on Thursday to block U.S. imports of Porsche, Lamborghini, Audi and Volkswagen sport utility vehicles it says are using its patented Terrain Response technology without permission. Jaguar Land Rover, a British carmaker owned by IndiaÂ’s Tata Motors Ltd., said in its filing with the U.S. International Trade Commission that the technology helps negotiate a “broad range of surfaces” and is a key feature in JaguarÂ’s F-Pace and Land Rover Discovery vehicles. “JLR seeks to protect itself and its United States operations from companies that have injected infringing products into the U.S. market that incorporate, without any license from JLR, technology developed by JLR and protected by its patent,” JaguarÂ’s lawyer, Matthew Moore, said in the filing. Representatives of Volkswagen didnÂ’t immediately respond to emails seeking comment on the complaint. Jaguar wants to block imports of PorscheÂ’s Cayenne; LamborghiniÂ’s Urus; AudiÂ’s Q8, Q7, Q5, A6 Allroad and e-tron vehicles; and VWÂ’s Tiguan vehicles. It said there are plenty of other luxury midsize SUV and compact crossover vehicles to meet consumer demand if the SUVs are banned from the U.S. Still, the premium Porsche and Audi lines provide much of the profit VW is using to fund its investments in technology for electric vehicles, autonomous vehicles and further innovations. In addition to the four brands, Volkswagen Group owns other upscale nameplates, including Bentley and Bugatti. The International Trade Commission is an independent, quasi-judicial agency that investigates complaints of unfair trade practices, like patent infringement. It canÂ’t award damages but does have the power to block products from entering the U.S. Owners of patents and trade secrets like it because it can work faster than the federal district courts -- the typical investigation is completed in 15 to 18 months. But Jaguar also filed patent lawsuits against the companies in federal courts in Delaware and New Jersey, seeking cash compensation for the use of the technology. Those cases are likely to be put on hold once the trade commission launches its investigation. The case is In the Matter of Certain Vehicle Control Systems, 337-3508, U.S. International Trade Commission (Washington).