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Jaguar explains the perfect driver seating position

Although the shapes of car seats are one-size-fits-all, manufacturers have created numerous ways to customize how seats are positioned in efforts to cater to the multiple sizes of drivers. Whereas old vehicles only had the options of reclining and sliding forward or backward, new cars have seats that move up, down, forward, backward, and just about any other direction. In a new video, Jaguar demonstrates exactly how to use these features to find the perfect seating position. The advice comes from Steve Iley, Jaguar Land Rover's chief medical officer. Many people only think of seating position as a means to comfort, but when dealing with posture, it can affect a person's health. Iley's first tip is to empty out your pockets, thus avoiding any impingements. That includes anything from wallets to keys to cellphones to stowed-away snacks. Before putting a seatbelt on, the driver should then make sure his or her butt is all the way to the rear of the seat and that the entire back is touching the seat. Next are the seat adjustments. Iley suggests moving the back of the seat until the driver's spine and pelvis are aligned and straight. Note in this position the driver's thighs should be resting on the seats without any pressure points. Following this step, check the distance and position of the feet relative to the pedals. Jaguar says in the correct position, the leg should still be slightly bent when a pedal is fully pressed. The driver's elbows should be in a similar slightly bent position. With both hands on the wheel, make sure the arms aren't straight and have a slight kink at the elbow. In an ideal position, the driver's shoulders should remain in contact with the seat even during turning. Last, the headrest should be aligned with the top of the head. Not mentioned in Jaguar's advice is that NHTSA urges you to sit at least 10 inches from the steering wheel — as far back as you can while still comfortably reaching the pedals and wheel — in order to minimize the potential for serious injuries from airbag deployment, and the old 10-and-2 hand position is discouraged for the same reasons. Hands at 3 and 9 or at 4 and 8 are the new norm. AAA demonstrates in the video below. If any part of this doesn't make sense, you're in luck. Both videos are helpful. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2021 Jaguar XF First Drive Review | The final saloon to wear a Leaper?

The 2021 Jaguar XF has arrived. After a series of pandemic-related delays, Jaguar Land Rover’s latest models have finally started appearing stateside, ready to find their way into the waiting hands of buyers thirsting for options after a year of economic uncertainty. Like just about everything else in the Jaguar lineup, however, the XF was also subjected to a dramatic tidying-up for the 2021 model year that leaves it cheaper, simpler and, sadly, quite a bit less exciting. While JaguarÂ’s crossovers get new powertrain options as part of a simultaneous future-proofing effort, the big upgrade for the 2021 XF is an overhauled cabin. Just about every visible component in the XFÂ’s interior is new for 2021. The 11.4-inch Pivi Pro infotainment system gets a swanky new magnesium frame to go with its complete software overhaul. The new system plays nicely with Android Auto and Apple CarPlay and is capable of over-the-air updates. Jaguar has also added a number of standard features including proximity entry, wireless phone charging, active noise cancellation, a surround-view camera system and a 12-speaker Meridian sound system, all for $45,145.00 – about 10 grand cheaper than a base Audi A6, Volvo S90, Mercedes E-Class or BMW 5 Series. ThereÂ’s bad with the good, however. In case you missed it, the XF is now JaguarÂ’s only sedan, and the downsides donÂ’t end there for four-door fans. Jaguar not only got rid of its other sedans, it also pared down the XF to just a handful of variants. Wagon? Nope. Bigger engines? Nuh-uh. In 2020, Jaguar offered 10 different versions of the XF; this year, that number is three: P250 S RWD, P250 SE RWD and P300 R-Dynamic SE AWD. Helpfully, Jaguar names its models for their engine output figures (in PS, not HP, mind you). The P250 variants make 246 American horsepower and 269 pound-feet of torque and are offered exclusively with rear-wheel drive; the P300 R-Dynamic SE picks up another 50 horses and 27 lb-ft, along with an extra pair of driven wheels. Both utilize an eight-speed ZF automatic; both get the same size front and rear brakes. And thatÂ’s it. No six- or eight-cylinder variants. If you want more fun, look into an F-Pace. Welcome to 2021. If you were hoping for a redeeming description of a slimmed-down, lightweight XFÂ’s sporty driving dynamics right about now, sorry, youÂ’re not getting that either.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.