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Jaguar puts Mourinho on ice

There is principal among the persecuted to embrace insults and turn them around. That's how the gay community turned "queer" from a pejorative term into a badge of pride. Now Jaguar has done the same with "footballer's car." While this has been generally seen as the UK equivalent of a "rapper's car," generally a big four-wheel-drive such as a Range Rover, blinged up so as to make it unusable off-road, Jaguar has taken the curious step of deliberately putting a footballer in the new F-Pace. Before you can even buy a Jaguar F-Pace, the company has taken ex-Chelsea and Real Madrid manager Jose Mourinho to Northern Sweden to drive a prototype on ice. And there is not an ounce of bling about the event. It was run on 60 km (37 miles) of frozen lake at Jaguar Land Rover's extreme testing facility in Arjeplog, Sweden, which is 40 miles from the Arctic Circle. And it's not just JLR engineers who get to do this. Jaguar sells the "Jaguar Ice Drive Experience," while Porsche has something similar and if you really want to go for it there is a company that does it in Porsches, Maseratis, and the wonderful Alfa 4C. But those are not footballers' cars. Jag quotes Mourinho as saying, "The experience was magnificent. For people in my world, I think a few days in a place like this is magnificent." However even if you read it in a Spanish accent it still sounds like it was written by a PR man. Ditto the quote "I am always learning. Even in football, which is an area that obviously I feel that I'm an expert, I'm never perfect and I always learn." What Jaguar gets out of the association is some quotes about Mourinho's plans – he's going to stay in the UK – which means the major UK papers might pick it up. They probably will and then ignore all the cool ice driving stuff. What we get as car nuts is some awesome footage of the car power-sliding with rooster tails of snow. It's a good looking car; I've seen some testing on the roads around Jaguar's home of Coventry and did a double take. It's a little Macan-like but better looking. I've driven the F-Type with both the 375-HP V6 used in the Mourinho F-Pace piece and the 550-hp supercharged V8, and the V6 is plenty. Until you drive the V8, which blows your mind way. Indeed I have the letter on my desk pleading guilty to the fixed penalty (62 in a 50) that I picked up in the F-Type. What you can't tell from the video is how good the V6 sounds. How it does a nice little wake-the-neighbours blip when you switch it on.

Jaguar Land Rover remains bullish on diesels

Despite Volkswagen's recent diesel scandal, Jaguar Land Rover is pushing ahead with ambitious plans to roll out the technology across most of its lineup in the coming years. Jaguar and Land Rover will add diesel engine variants to every model in their lineups, except for the Jaguar F-Type sports car. Land Rover launched the Range Rover and Range Rover Sport with available 3.0-liter turbocharged V6 diesels, and together they have sold more than 330 units so far in September, their first month on sale in the United States. JLA officials say they've seen no fallout from VW's emissions problem and are adamant their diesels meet EPA standards. "That has been our strategy, and it is not changing," Joe Eberhardt, Jaguar Land Rover North America CEO, told the Automotive Press Association on Wednesday in Detroit. "You have to deal with the situations as they arrive. We are confident of diesel." Jaguar will get another diesel next year from its Ingenium engine family, which will initially be sold in the XE sedan and the F-Pace crossover. It's a turbo 2.0-liter four-cylinder unit and makes 180 horsepower and 317 pound-feet of torque. A JLR spokesman said the Ingenium has not yet gone through the EPA certification process, and the diesel-powered models will arrive in the fall. Jaguar also plans to add diesel engines to the flagship XJ and XF sedans. Land Rovers, including the Discovery and Evoque, will also get diesel options, and the company estimates the technology will offer 20- to 30-percent improvements in fuel economy, depending on the vehicle. Eberhardt said it is "too soon to tell" if the diesel market will be weighed down by Volkswagen's situation. The German automaker admitted to cheating on emissions tests to make its diesel-powered cars appear to run cleaner than they actually do in real-world situations. The ensuing outrage forced longtime VW chief executive Martin Winterkorn to step down and prompted a reorganization of the company, which faces legal and regulatory action around the world. Still, Eberhardt maintains JLR is "very confident" in its diesels, which are part of its strategy to grow sales around the world. Land Rover has experienced rapid growth under the ownership of Indian conglomerate, Tata Motors, while Jaguar is set to revitalize its lineup with new entries like the XE and F-Pace to reach a broader market segment.

Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.