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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar XF Sportbrake teased in Wimbledon promotion

Until this moment, we'd only seen spy photos of the Jaguar XF Sportbrake. Now we get our first official look at the long-roof Jaguar with the above teaser photo. Pleasantly, this isn't an image of the car in shadows, but rather in full light. It happens to be a bird's-eye-view image, so there isn't much we can tell about the car aside from confirming it is indeed a wagon. That's not to say we can't tell anything, though. Close examination of the tail reveals that Jaguar has opted for more conventional, body-colored D-pillars. This is a contrast to the previous XF Sportbrake that featured piano black D-pillar panels that were reminiscent of the ones on the XJ flagship sedan. Another interesting detail is that glass roof. There don't appear to be any seams along it, indicating that this is one massive, fixed panel. Odds are an opening variant is available, but that version probably won't have the same unbroken view of the sky. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We also get one other teaser of the XF Sportbrake via a video in which Ian Callum talks about lines with the head groundskeeper of Wimbledon. Apparently Jaguar is providing cars for this year's tennis tournament, so some kind of marketing tie-in was inevitable. The video is pretty much what you would expect, with Callum saying flowery things about different kinds of lines and the lines on Jaguars. But at the very end, a silhouette of the XF Sportbrake is shown on the Wimbledon center court. It doesn't show much, but it is something. You can check it out for yourself at the end of the video above. In addition to these teasers, Jaguar announced that the car will be available later this year. No regions were announced, but don't hold your breath for the US market. The previous version was never offered here, and now Jaguar has the American-friendly F-Pace crossover to satiate Jaguar buyers needing more cargo space. So we don't see much of a case for bringing it here. That being said, we would certainly be happy if it came to the States. Related Video:

Frankfurt Motor Show Notes: Why Jaguar decided to build an SUV

It was inevitable. Jaguar had to make an SUV, and that notion became reality this week with the debut of the F-Pace, an all-wheel-drive five-seater that will launch in the United States next spring. Some purists may cringe. But in an era when Porsche, Bentley, Lamborghini, Rolls-Royce, Aston Martin, and other traditional luxury brands are all building or (planning to build) SUVs, Jaguar had to evolve. While it seems like a leap for Jaguar to make an SUV, longtime design director Ian Callum said it's been in the works for years. "The first time I was asked the question was when I arrived 16 years ago," he said. So in 1999 (and probably well before that), Jaguar was already thinking SUV. What took so long? "It wasn't a priority," Callum said. Jaguar was concentrating on fixing its existing lineup, which was pockmarked with holes and poorly selling products, like the X-Type. Along the way, Jaguar and sister brand Land Rover were sold by Ford to Indian conglomerate Tata Motors. Flash forward several years, and Jaguar and Land Rover are both experiencing a resurgence in the United States and around the world. Jaguar's lineup is flush with the E-Type's modern successor, the F-Type, plus a new version of the XF. The XJ received a 2016 freshening, and the smaller XE sedan is on the way. Jaguar put its house in order as other factors conspired to make a crossover timely. Fuel prices stayed relatively low, and consumers in the US and China remained steadfast in their love for utility vehicles of all stripes. Making a Jaguar SUV became a priority. "The world was telling us in no uncertain terms this is what they wanted," Callum said. "Not to be in the sector would be a little naive for the sake of purity." Jaguar proved its intent two years ago when it revealed the C-X17 crossover concept at Frankfurt, and the final production model is close to the prototype's striking looks. "I thought we managed to maintain that spirit," Callum said. It's a true Jaguar, with cues from the F-Type, 1968 XJ, and other famous models. Who would have thought Jaguar would make an SUV? "I certainly didn't," Callum admitted. But the F-Pace is here. If Callum is okay with it, purists can be, too. Quick Hits Opel retrenches for 2016 and beyond Opel used the Frankfurt show to display its new generation of the Astra, a critical vehicle line for the German division of General Motors.