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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Jaguar Race Taxis will fling you around the Nurburgring

The Germans have a word, " fernweh," literally meaning "far sickness," that describes a special kind of longing. It's a strange sensation in which you feel homesick for a place that you're in tune with, a place that moves you, but it's a place you've never actually been to before. Someone who loves cars might be drawn that way to the Nurburgring. But if you're traveling to Germany this summer to fulfill that sense of fernweh, how do you experience the Green Hell firsthand? Your rental-car company might frown on you taking matters into your own hands. But Jaguar may have your answer. The Jaguar Race Taxi experience will give you a hot lap around the 13 miles and 73 corners of the Nordschleife in the 575-horsepower Jaguar F-Type SVR and the equally powerful four-door Jaguar XJR575. You'll ride with professional drivers who won't coddle you — Jaguar promises cornering forces of 1.2g. "A ride in the F-TYPE SVR and XJR575 Race Taxi is a thrilling and truly unforgettable experience for any car enthusiast — or anybody who just enjoys going very fast!" says Phil Talboys, JLR's European engineering operations manager. "Our highly experienced professional drivers are veterans of the Nurburgring 24-hour race, making them uniquely qualified to show customers the true potential of these extraordinary supercharged V8 Jaguars." The laps are available until the snow flies in November. Taxi fare is ˆ199 ($236) per lap in either car. You'll be in and out in 30 minutes, counting the safety briefing, the hot lap and a review of the video you'll walk away with. Oh, and there's a weight limit of 120 kilos (264 pounds), so you stockier souls may want to start your diets now. Reservations can be made at the track or online here. The F-Type SVR can take one passenger, and the XJR575 will haul you and two of your screaming friends. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Is Jaguar testing an electrified XE?

Rumors about Jaguar Land Rover moving further into electrification for its models have been circulating for the last several months. Thanks to some new spy shots, there's even more evidence that the company could have a hybrid or electric model on the way. According to our spies, this rather innocuous looking XE was spied with a group of camouflaged XF and F-Pace prototypes in Spain. Everything about the luxury sedan looks fairly stock until you see the rear end. There, just under the taillight, is a circular blue badge with an "E" in it. That emblem and the vehicle being with other test cars hints at the possibility of Jaguar doing something electrified with the vehicle. Unfortunately, there are no other clues here to determine exactly what is happening underneath the skin. Jaguar Land Rover has been insinuating its intention to build greener models for a while. The company even founded an engineering center partially for them in 2013. A fully electric powertrain is reportedly under development to slot into the F-Pace and maybe also for a Land Rover. Meanwhile, Jag has a trademark on the name EV-Type. With these new photos, the signs of JLR's coming electrification continue to mount.