1994 Jaguar Xjs 6.0 V12 Convertible on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar F-Type Checkered Flag edition marks 70 years of sports cars

Jaguar's first sports car, the XK 120, debuted in 1948, right in the midst of Britain's postwar recovery efforts. Since then, the company has had decades of success building everything from lightweight roadsters to record-setting supercars. Currently, the automaker's performance lineup is led by the Jaguar F-Type coupe and roadster. To celebrate 70 years of building performance cars, Jaguar is releasing a new special edition, the F-Type Checkered Flag. Most of the upgrades are visual and are available on both coupe and convertible models. In addition to badges and logos on the rear bumper, headrests, kick plates and steering wheel, the cars will be fitted with brushed aluminum trim and black leather. The steering wheel will have a red center marker at its top. There are additional red and white accents throughout the rest of the car. The F-Type Checkered Flag will be available in three colors: Caldera Red, Fuji White or Carpathian Grey, all with a contrasting black roof. Jaguar F-Type Checkered Flag View 18 Photos Somewhat surprisingly, the Checkered Flag upgrades will only be applied to four- and six-cylinder models paired with the eight-speed automatic. Turbocharged four-cylinder cars make 296 horsepower, while the supercharged V6 models make either 340 or 380 horsepower. The 380 horsepower model can be equipped with all-wheel drive. The F-Type R Dynamic package (not the same as the V8-powered F-Type R) packs revised dampers for a smoother ride. Other general changes for the 2020 model year include revised dampers on the F-Type R coupe and convertible. The F-Type R gets the SVR's rear upper ball joint, rear knuckle and rear control arm. A rear camera and parking sensors are standard across the board. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Jaguar Jaguar Convertible Coupe Luxury Performance

Jaguar XK to cease production this summer

With the introduction of the F-Type coupe and convertible, Jaguar has cleared room in its sports car lineup to drop the XK for new models. "There will be a 2015 model year XK, but the rumors are true, production for the XK will end later this year after eight years," said Wayne York Kung, Jaguar USA National Product Communications Manager, in an email to Autoblog. A replacement for the GT might be a very long way off.
The automaker told Auto Express that it's part of a "wider strategic vision and product planning cycle." Ending assembly will allow the feline luxury brand to build better-selling vehicles like the XE, its upcoming BMW 3 Series fighter. The new sedan is scheduled to go on sale in Europe in 2015 and in the US in 2016. It also needs to make room for the C-X17 crossover to be built, which is likely expected to sell better than a 2+2 GT car.
"There are no immediate plans to replace the XK," said Kung in his email. Jag was rumored to be considering moving a future generation of it upmarket. The new model would have been a bigger, softer grand tourer and allow the F-Type to be the brand's more hardcore sports car.